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As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.
ACCOUNTABILITIES
Strategy & Planning Design and implement digital first go to market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep-triggered content.
Cross-Functional Collaboration Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.
Change Leadership Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.
Content & Platform Management Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).
Compliance & Governance Ensure adherence to ABPI Code, GDPR, and internal approval processes.
Performance Measurement Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.
Budget Oversight Manage financial planning for omnichannel initiatives.
KEY KNOWLEDGE AND EXPERIENCE
3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences.
Strong understanding of UK pharmaceutical regulations and ABPI Code.
Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce).
Proven ability to manage complex, cross-functional projects and drive organisational change.
Foster collaboration and empower teams to embrace digital transformation.
Build organisational capability in omnichannel engagement through coaching and knowledge sharing
Empowering our people to shine
At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential.
As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.
Diversity, Equality, and Inclusion
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
If you are interested in this opportunity, we look forward to receiving your application via our online tool!
Learn more at takedajobs.com
GBR - Paddington
Employee
Regular
Full time
We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.
We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.
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