Job Description

Omnichannel & AI Engagement Strategist

TASK AND RESPONSABILITIES

• Execute omnichannel engagement plans based on BU and brand priorities.
• Translate approved strategies into actionable customer journeys, channel plans and engagement activities.
• Coordinate physical and digital touchpoints across HCPs, institutions, payers and private market stakeholders.
• Ensure consistent execution across channels, content and customer interactions.
• Support the evolution from campaign-based activities toward more continuous and data-informed engagement.
• Coordinate with brand, field, medical and enabling functions to ensure initiatives move from plan to execution.
• Build and maintain stakeholder journeys using approved Pharma PACA engagement frameworks and standards.
• Define the sequence of channels, content and interactions required to execute each journey.
• Monitor journey performance and adjust execution based on customer response and available data.
• Ensure field and digital activities are connected across the customer journey.
• Support the Rep as Orchestrator model by enabling field teams with the right channels, content and insights.
• Drive day-to-day adoption of AI-enabled engagement tools such as MIA Field and Next Best Action.
• Support field teams and brand teams in understanding and using AI-generated recommendations.
• Identify adoption barriers and coordinate actions to improve usage.
• Collect user feedback and communicate improvement needs to Digital, Data and AI teams.
• Support testing and implementation of new AI-enabled capabilities within the BU.
• Reinforce responsible use of AI in line with established governance and compliance requirements.
• Coordinate execution across digital channels including email, WhatsApp, CRM, remote engagement, virtual events and other approved platforms.
• Ensure channel activation follows defined customer, content and compliance standards.
• Work with agencies and internal teams to deliver assets, journeys and campaigns on time.
• Monitor campaign and channel performance during execution.
• Recommend tactical adjustments based on performance data.
• Support implementation of automated and triggered engagement journeys.
• Track omnichannel and digital engagement KPIs.
• Monitor adoption, engagement, content performance, channel effectiveness and conversion indicators.
• Prepare performance reviews and identify execution gaps.
• Recommend practical optimizations to journeys, channel mix and engagement activities.
• Support test-and-learn initiatives to improve execution.
• Reinforce CRM data quality and correct data capture by field teams.
• Work closely with brand and BU teams to understand priorities and execution needs.
• Translate business requirements into clear digital and omnichannel actions.
• Coordinate with Medical, Regulatory, Legal, Compliance, DT&IT and other functions to enable execution.
• Ensure initiatives follow Pharma PACA Digital, Omnichannel & AI standards and governance processes.
• Escalate issues or decisions that require broader strategic or governance alignment.
• Support onboarding, training and adoption of new omnichannel and AI capabilities.
• Coach users on practical use of digital and AI tools.
• Develop simple guidance, best practices and use cases to support adoption.
• Capture and share learnings from implementation.
• Support change management activities associated with new ways of working.
• Support execution of pilots involving GenAI, conversational engagement, automation and agentic capabilities.
• Coordinate users, requirements, testing and feedback.
• Track pilot performance against agreed success metrics.
• Document learnings and implementation considerations.
• Support transition from pilot to scale when approved.
• Adoption and usage of MIA Field / NBA and other approved capabilities.
• Quality and timely execution of omnichannel initiatives.
• Stakeholder engagement and channel performance.
• CRM data quality and field adoption.
• Speed to market of digital initiatives.
• Delivery against agreed journey and campaign KPIs.
• Reduction of execution gaps across channels.
• Successful implementation of approved digital and AI pilots.

Key Working Relations

Internal: Digital Mission & AI Transformation Lead, Data + AI + Agentic specialist, BU and Brand Teams, Medical Affairs, Regulatory, Legal & Compliance, DT&IT, Infield Excellence, Global IPTs and LATAM communities.

External: Agencies, content providers, platform partners and technology vendors.

WHO YOU ARE

Required:

• University degree or ongoing studies in Marketing, Communications, or a related field.
• Strong communication and interpersonal skills.
• Customer-centric mindset with strong problem-solving skills.
• Business understanding and execution discipline.
• Experience coordinating with stakeholders and working cross-functionally.
• Ability to interpret data and work with CRM and digital platforms.
• Strong learning agility and attention to detail.

Preferred / Desirable:

• Experience leveraging AI to improve or optimize processes, with demonstrated impact or measurable results.
• Omnichannel execution experience.
• AI literacy and familiarity with AI-assisted tools.
• Experience with prompt engineering.
• Project coordination and change enablement experience.

At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.

Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.

Application Period: 10/02/2026 - 10/09/2026 Reference Code: 890598 Division: Pharmaceuticals Location: Colombia : Cundinamarca : Bogota Functional Area: Marketing Work Time: Full Time Employment Type: Regular Contact Us Address Bogotá, Colombia