Job Description

Purpose of the Role

• This role is responsible for elevating the consumer experience and end-to-end journey across key adidas touchpoints, ensuring the seamless and consistent execution of Global Visual Merchandising (VM) standards.
• It brings the adidas brand to life in-store by translating global campaign priorities into impactful, engaging, and commercially effective retail experiences.
• With a strong creative mindset and a keen attention to detail, the role ensures that every execution reflects the highest standards of brand presentation, clearly communicates key messages, and drives consumer connection.
• By blending creativity with operational excellence, the role plays a critical part in enhancing brand perception, maximizing in-store engagement, and ultimately contributing to business performance.

Key Responsibilities

• Implement and maintain global and regional visual merchandising standards across all store formats
• Execute seasonal campaigns and key product stories in line with the marketing calendar
• Deliver impactful in-store storytelling through windows, mannequins, graphics, and layouts
• Drive both:
  • Macro VM: Store layouts and customer flow
  • Micro VM: Product placement, styling, and detailing
• Conduct regular store visits across own retail stores
• Ensure all stores meet brand standards and deliver a premium customer experience
• Identify gaps and implement corrective actions to improve execution consistency
• Use performance data (sales, KPIs, category reports) to inform VM decisions
• Analyse store performance and recommend actions to improve sell-through
• Align visual merchandising with commercial priorities and business goals
• Train store teams, store managers, and VM Champions on VM standards and execution
• Collaborate closely with:
  • Retail Operations
  • Sales teams
• Build strong relationships to drive alignment and execution excellence
• Stay up to date with competitor activity and fashion trends
• Provide insights and recommend locally relevant VM adaptations where needed
• Support continuous improvement of in-store execution
• Support POS (Point of Sale) planning and distribution
• Ensure execution of campaign launches to a high standard and on time
• Work within budget and operational constraints
• Visual Merchandising Team (EM South)
• Retail Teams (Store Managers & Store Teams)
• District Managers & Operations Leadership
• Wholesale Customers & Sales Teams
• Strong creative eye and passion for retail presentation
• Solid understanding of global visual merchandising standards
• Commercial mindset with ability to interpret sales and performance data
• Excellent attention to detail and organisational skills
• Strong communication and interpersonal skills
• Ability to influence and train stakeholders
• Proficient in Microsoft Office (Excel, PowerPoint, Outlook)

Requirements

• Minimum 5 years’ experience in visual merchandising (fashion/sports retail preferred)
• Retail Management/Marketing Qualification advantageous
• Valid driver’s licence
• Willingness to travel