Job Description

Omni-Channel Communications Officer

• Develop and execute integrated communication strategies across multiple channels.
• Coordinate messaging across all customer touchpoints, including display, programmatic, and direct channels.
• Manage the delivery of targeted marketing messages to different audience segments.
• Develop channel-specific content and engagement strategies to enhance the customer experience.
• Monitor, analyze, and optimize communication campaigns using analytics tools.
• Use customer feedback, data insights, and A/B testing to continuously improve campaign performance.
• Report on communication effectiveness and provide recommendations for improvement.
• Work closely with internal teams to ensure consistent and integrated messaging across campaigns.

• Omni-channel communication & campaign management
• Audience segmentation & personalization
• Display, programmatic & direct channels
• Email, social media, web, mobile apps & search
• Analytics & campaign optimization
• A/B testing
• Customer engagement & marketing platforms

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience managing omni-channel communication strategies.
• Familiarity with customer engagement, marketing, social media, email, programmatic, and analytics platforms.
• Experience with audience segmentation, A/B testing, and campaign optimization.
• Strong communication, analytical, and planning skills.
• Ability to collaborate across teams and deliver integrated campaigns.
• A data-driven, customer-focused approach with strong attention to detail.