属于皇家宠物事业部
1) Offline RTM Strategy design and landing
- Distribution guidance design and tracking
- Offline in-store execution guidance and tracking
- Offline value chain design and improvement
- Offline projects design , POSM/SOL
2) Set up Offline Perfect Store Model
- Offline perfect store KPI design by channels
- Tracking process design and action suggestion
3) Channel portfolio matrix and priorities setting with key MKT and sales Pillars
- leverage MKT strategy and channel strategy to develop channelized portfolio matrix
- Coordinate NPD launch plan and performance tracking
4) Perfect store
- Design promotion price guidance and execution tracking
- GWP design and management
5) Sample management
- Sample FCST and allocation
- Sample mechanism design and ROI check
6) ANP management
Requirements:
- At least 5 years’ experience in FMCG
- Trade Marketing experience is fundamental.
- Offline TM experience, especially KA stores is must
- Offline sales experience is a plus
-English communication is must
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