Job Description

CooperVision, a division of CooperCompanies (Nasdaq: COO), is a global leader in contact lens innovation, dedicated to advancing vision at every stage of life. The company offers one of the industry’s most comprehensive portfolios of soft and specialty contact lenses—including daily disposable, two-week and monthly options—with high performance materials and optics across spherical, toric, and multifocal designs. With a strong heritage of addressing complex vision challenges such as childhood myopia, astigmatism, presbyopia, and irregular corneas, CooperVision combines purposeful research and development, state of the art manufacturing, and deep practitioner partnerships to deliver clinically advanced solutions. Decades of experience and insight continue to shape the eye care profession and create meaningful advantages for both practitioners and wearers. For more information, visit www.coopervision.com.

1. Take overall charge of the operation and management of official flagship stores on Tmall, Douyin and other platforms. Oversee daily store operations, campaign planning, inventory scheduling, traffic acquisition and achievement of sales targets.
2. Independently formulate monthly/quarterly operation plans, promotion strategies and event proposals. Implement major promotions, routine campaigns and coordinate platform resources.
3. Decompose and deliver core KPIs including store sales volume, gross profit, conversion rate and average order value. Manage content operations, livestreaming, product listing and page optimization.
4. Lead daily team management and cross-department collaboration. Liaise with platform account managers, keep track of updates to platform rules and campaign policies to ensure compliant and stable store operation.
5. Monitor competitor movements and category market trends, continuously optimize operation tactics to improve overall store competitiveness and customer repurchase rate.
6. Serve and manage authorized distributors under supervision, ensuring sales targets are met with aligned objectives.
7. Bachelor’s degree or above; candidates with shelf e-commerce plus content e-commerce operation experience are preferred.
8. A minimum of 5 years of end-to-end operation experience for flagship stores on Tmall, Douyin or equivalent platforms; well-versed in platform rules, traffic logic, campaign frameworks and promotion tactics.
9. Proven track record as a full-cycle store manager for brand official flagship stores, with capabilities in target breakdown, campaign execution and inventory rhythm control.
10. Strong data analysis skills; able to review data and refine operation strategies accordingly.
11. Hands-on experience in store launch from scratch (0 to 1) is a plus.

CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.

At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and an employee-centric culture fuel a deeply engaged, high performing organization.

CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That's a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.