Report to Section Head, Unsecured Lending, you will support new product development and launch effective marketing campaigns for unsecured lending products (Personal Loan / Card Loan) in order to deliver business targets including portfolio growth and interest income.
Main Responsibilities:
• Assist in new product development, acquisition, utilization and management of personal loan /card loan products with strong customer and service orientation.
• Liaise with internal and external parties for execution of marketing campaigns in a timely and effective manner.
• Develop online and offline marketing communication materials.
• Closely monitor competitor activities on regular basis.
• Prepare briefing and training materials to various sales channels for ensuring well-understanding on product / campaign details and delivery of sales targets.
• Assist in monitoring campaign performance, result tracking and fulfillment.
• Monitor marketing budget and settle payments
• Support ad-hoc tasks as required
Incumbent Requirements:
• University graduate in Business Administration, Marketing or a related discipline
• 2-3 year’s relevant experience in product development and marketing of unsecured personal loan / credit card loan products & services (candidate with less experience would be considered as officer)
• Good analytical, communication and interpersonal skills
• A good team player with a strong sense of ownership and attention to details
• Able to work independently and under pressure
• Excellent interpersonal skills and communication skills in Cantonese, English and preferably in Mandarin; ;
About Dah Sing Bank
Dah Sing Bank, Limited is a wholly-owned subsidiary of Dah Sing Banking Group (HKG:2356) which is listed on the Hong Kong Stock Exchange. Founded in Hong Kong over 70 years ago, Dah Sing Bank has been providing quality banking products and services to our customers with a vision to be “The Local Bank with a Personal Touch”. Over the years, the Bank has been rigorous in delivering on our brand promise to grow with our customers in Hong Kong, the Greater Bay Area and beyond – "Together We Progress and Prosper". Building on our experience and solid foundation in the industry, the Bank’s scope of professional services now spans retail banking, private banking, business and commercial banking. Meanwhile, the Bank is also making significant investments in our digital banking capabilities to stay abreast with smart banking developments in Hong Kong and to support financial inclusion at large.
In addition to its Hong Kong banking operations, Dah Sing Bank also has wholly-owned subsidiaries including Dah Sing Bank (China) Limited, Banco Comercial de Macau, and OK Finance Limited. It is also a strategic shareholder of Bank of Chongqing with a shareholding of about 15%. Dah Sing Bank and its subsidiaries now have around 70 branches operating in Hong Kong, Macau and Mainland China.
This Page is written by the Bank in English. Any automated translated text in other languages appearing on this Page is not written or provided by the Bank and the Bank shall not be liable for any related issue or error.
This service/product is not targeted at customers in the EU.
本專頁由本行以英文撰寫。於本專頁出現之任何其他語言自動翻譯版本並不由本行撰寫或提供，本行將不承擔任何相關問題或錯誤。
本服務／產品並不是以歐盟的人士為目標。
