Job Description

This role is responsible for O2O Channel management and long-term planning, building strategic partnership with key O2O platforms and key accounts for CooperVision products. By driving deep collaboration with O2O platforms, nationwide store execution, and data-driven optimization, the role is expected to accelerate GMV growth, market share, and overall omnichannel performance through smart investment efficiency.

• National KA & Platform Strategy Ownership

  • Change management and long-term planning.

  • Act as the national KA owner for core O2O platforms and national key accounts

  • Lead annual JBP negotiations with strategic O2O partners

  • Define mid- to long-term O2O channel strategies and annual/quarterly targets with strong execution

  • Build standardized national O2O KA and platform cooperation frameworks to strengthen strategic positioning

• National O2O Growth Model & Retail Execution

  • Lead national O2O growth models covering traffic, conversion, fulfillment, and repeat purchase

  • Define unified assortment, pricing, and promotion strategies with regional flexibility

  • Enable strong coordination between online platforms and offline stores to maximize productivity

• Strategic Partnership & National Commercial Negotiation

  • Lead national-level commercial negotiations with core O2O platforms and partners

  • Drive nationwide joint marketing and brand-led initiatives

  • Balance growth acceleration with profitability and long-term sustainability

• Data-driven Management & Business Review

  • Track and analyze national O2O KPIs including GMV, conversion, AOV, fulfillment efficiency, and repeat rate

  • Conduct regular national, regional, and KA-level business reviews

  • Continuously optimize strategies and build scalable best practices through insights

• Cross-functional Leadership & Nationwide Enablement

  • Collaborate closely with teams of marketing, offline retail and supply chain

  • Enable offline retail sales team and O2O store leadership to elevate O2O execution excellence

  • Act as a key contributor to omnichannel strategy decisions

Knowledge, Skills and Abilities:

• Deep understanding of O2O retail business and platform mechanics

• Strong strategic mindset, negotiation, and resource integration skills

• Excellent capability to manage complexity across regions

• Strong ownership and results-driven mindset

Work Environment:

• 50% office based and 50% domestic travels

• Independent from supervisor

Experience:

• Experience managing O2O for large-scale national retail chains

• 6–10 years of experience in sales, channel or new retail, including 4+ years in O2O or omnichannel

• Exposure to private traffic, membership, e-commerce, or DTC collaboration is a plus

• Healthcare, contact lens and eyewear industry is preferred

• Strong understanding of O2O platforms and account management best practices.

• Proven track record of driving GMV growth, achieving revenue targets and managing key accounts.

• Strong understanding of O2O platforms (e.g., Mei Tuan, Shan Gou)

Education:

• Bachelor’s degree or above in Business, Marketing or related fields