Job Description

North Regional Director of Sales – Wise Foods

Location: This role is based in the Northeast region, with a preference for candidates located in Greater NYC.

Wise Foods is seeking a North Regional Director of Sales to lead and execute the company's commercial and distribution strategy across the Northern region as part of Wise's redesigned sales and distribution operating model. This is a newly structured regional leadership role, created to strengthen regional execution, improve distributor performance, and align sales activities with company-wide growth and profitability objectives.

The North Regional Director of Sales is responsible for driving regional sales performance through a balanced focus on customer development, distributor execution, and operational alignment. This role partners closely with national account leadership, Sales & Distribution senior leadership, Operations, Marketing, and Supply Chain to ensure consistent execution and market-level results.

Areas of Responsibility

1. Regional Sales Strategy and Execution

• Develop and execute regional sales plans aligned with national commercial strategy and company objectives.
• Translate national priorities into actionable regional initiatives across customers, distributors, and routes.
• Drive regional revenue growth, market penetration, and execution consistency.

2. Distributor and Branch Performance Management

• Lead and manage distributor and branch performance across the region to ensure service, coverage, and profitability expectations are met.
• Establish clear performance metrics and accountability standards for regional partners.
• Identify gaps in execution and implement corrective actions.

3. Customer and Market Development

• Support key regional customers in collaboration with national account teams.
• Participate in customer reviews and joint business planning where regional execution is critical.
• Monitor competitive activity and regional market trends to inform strategy.

4. Cross-Functional Alignment

• Partner with Operations and Supply Chain to align distribution capacity, inventory, and routing with customer demand.
• Collaborate with Marketing on regional execution of promotions, launches, and merchandising initiatives.

5. Leadership and Talent Development

• Lead, coach, and develop regional sales and operational talent.
• Promote a culture of accountability, performance, and continuous improvement.
• Support talent assessment and succession planning within the region.

Education & Experience Requirements

• Bachelor's degree in Business, Sales, Marketing, or related field required.
• College Degree and MBA preferred
• 8+ years of progressive experience in sales, distribution, or commercial leadership roles.
• Demonstrated success leading regional sales organizations and distributor networks.
• Strong analytical, leadership, and communication skills.

Physical Demands & Work Environment

• Ability to travel regularly within the region to branches, distributors, and customer locations.

Standard office and field environment exposure

About Wise:
Wise Foods Inc. is a leading producer of salty snacks with a long heritage. Founded in 1921, Wise is a brand of tradition and authenticity that consumers have come to know and trust over the last 100 years. Since our inception, our iconic brand has symbolized great tasting snacks for many generations of consumers including potato chips; cheese flavored baked and fried corn snacks, tortilla chips, pretzels, popcorn, corn chips, onion rings and other assorted snacks. We market our products under some of the most recognizable brand names in the salty snack industry, including Wise, Cheez Doodles, New York Deli, Bravos and Deep River. We also produce private label products for a number of retailers. Products are distributed using a direct-store-door delivery and merchandising system and sold in major grocery retailers, neighborhood markets and urban bodegas, as well as established retailers in the mass, convenience store, drug, food service and club channels. Wise Foods is fully owned by Arca Continental, the second largest Coca-Cola bottler in Latin America and one of the largest in the world. We invite you to explore growing your career with Wise!

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