Job Description

North America Marketing Data Analyst

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We are looking for a Marketing Data Analyst to join our North America marketing team. In this role, you will serve as the primary analytical authority for NA marketing, owning the measurement framework, leading cross-functional data initiatives, and driving strategic insight that directly influences regional go-to-market decisions. You will operate with a high degree of autonomy, translating complex data into clear narratives for senior stakeholders while mentoring other analysts, marketers and helping elevate the team's overall analytical capability. This role is responsible for executing a comprehensive data strategy, ensuring data accuracy, integration, and governance, while also leading complex data analysis using advanced statistical methods and analytics tools. The role involves providing expertise in optimizing marketing dashboards and data models. Additionally, the role partners with support teams to address data discrepancies, offers actionable recommendations to senior teams, advocates for data and analytics needs, and acts as a conduit between various teams.

Responsibilities

• Own and evolve the North America marketing measurement, including pipeline attribution, deal acceleration and full-funnel conversion reporting with a focus on B2B marketing analytics

• Lead the analysis of existing analytics models and develop new models as necessary, translating findings into concrete budget reallocation recommendations across paid, owned, and earned channels.

• Act as a strategic analytics partner to NA marketing leadership — proactively identifying insights, flagging performance risks, and framing data-backed recommendations at a senior level.

• Drive measurement rigor across the NA marketing team

• Collaborate with our analytics team on advanced audience segmentation and propensity models to improve targeting precision, lead scoring, and account prioritization.

• Partner with sales operations and revenue teams to align marketing and CRM data, improving pipeline visibility and marketing's influence on revenue.

• Produce executive-level marketing performance reports (weekly, monthly, quarterly) with clear narratives and actionable recommendations.

• Identify and champion improvements to data infrastructure, tracking, and tagging hygiene — partnering with marketing ops and engineering to close gaps.

• Mentor and provide technical guidance to more junior members of the analytics or marketing operations team.

• Leads complex data analysis using statistical methods, predictive modeling, and advanced analytics tools to uncover trends, correlations, and opportunities.

• Provides expertise to utilize and help optimizing marketing dashboards and data models.

• Provides senior teams with actionable recommendations and strategic plans based on analytical research.

• Participates in advocation for data and analytics needs in business units, market units and country units.

• Applies subject matter expertise and acts as conduit between media, data infrastructure, data sciences and marketing teams.

• Develops and builds productive internal/external working relationships and may provide mentoring and guidance to lower-level employees.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Data Analytics, Finance or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in marketing analytics, growth analytics or business intelligence with 2 years at a senior level

Preferred Certifications
Proficiency with Power BI, including dashboarding and governance

Knowledge & Skills
NA

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts large functions and leads large, cross-division functional teams or projects.

Complexity
• Provides highly innovative solutions to complex problems within established policy.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

First Shift (Mexico)

Travel -

No

Relocation -

No

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal"