Department: Sales
Location: Based in Sweden | 40% Sweden / 60% travel across Denmark, Norway, Finland and Iceland | estimated 100 travel days per year
From the very beginning, in 2018, our goal was to create the best product for you and for the planet. A product that would be equally tasty and creamy as healthy and nutritious. In other words, a product we could be proud of. We called it Sproud!
Many things have changed since our humble beginnings; however, our core belief remains the same. To empower change through positive reinforcement. At Sproud we are not anti-milk. We are pro-planet. We believe that to create a sustainable planet, every little effort should be celebrated. Today we have grown to be 17 full time employees divided in 3 hubs around the world and are sold in more than 35+ countries, from South Korea to Canada. The portfolio today consists of a range of plant-based milks that taste fantastic and has the category's lowest carbon footprint and there is exciting NPD on the horizon.
Reporting directly to the Group Head of Sales, you will have ownership of Sproud's commercial development across Sweden, Denmark, Norway, Finland and Iceland. Your key priorities will be leading HoReCa growth in Sweden, supporting the planning and execution of Swedish retail, and building Sproud across the wider Nordics. From finding and managing the right distribution partners to prospecting coffee chains, independent coffee shops and hotels, you will play a pivotal role in Sproud's Nordic expansion. You are responsible for the external retail sales force in Sweden and will plan, set targets, create sales tools and follow up sales performance.
This is a highly autonomous role for someone who enjoys taking ownership, making decisions and delivering results in a fast-moving, entrepreneurial environment.
We're looking for someone who combines commercial excellence with an entrepreneurial mindset.
You're someone who enjoys building markets, taking ownership and making decisions. You understand that sustainable growth comes from balancing customer success with commercial performance, and you're motivated by creating long-term value rather than simply delivering short-term sales.
You'll thrive at Sproud if you:
Why Join Sproud?
Joining Sproud means more than taking on a new commercial role.
You'll report directly to the Group Head of Sales, giving you direct exposure to strategic decision-making and the opportunity to influence the future direction of the business.
You'll have genuine ownership of Sproud's Nordic growth agenda, with the autonomy to build markets, develop distribution partnerships and deliver meaningful business results.
While we're a challenger brand rather than a multinational, we offer something many larger businesses cannot: responsibility from day one, the opportunity to make a visible impact and the freedom to help shape the future of the business.
If you're looking for a role where you can build markets, own a business, influence strategy and accelerate your career, we'd love to hear from you.
Our global team is a great group of passionate people on a mission.
We know time is critical when it comes to changing habits contributing to climate change, so there is an urgency to the way we work. We want people to join our team who think big but aren’t afraid roll up their sleeves and get their hands dirty. As we are a start-up a company in rapid growth, new challenges arise on the daily, but we are agile, high energy, creative and bold and will support you in breaking down any obstacles blocking the path to success.
Sproud is an equal opportunities employer. We are committed to embracing diversity, inclusivity, and equal opportunity in all aspects of our business. Respect is an integral part of our values, and we are building a team that represents a variety of backgrounds, perspectives, and skills because the more inclusive we are, the better our work will be. As part of Sproud’s ongoing pledge to increase equality within our organisation, we anonymously review CVs/Resumes within our recruitment process, otherwise known as “Blind CV Reviews”.
Sproud is the alternative to the alternatives. Low in sugar, high in protein, and with less climate impact than all other plant m*lks.
Sproud is an innovative growth company in the plant-based dairy sector, founded in 2018 in Malmö. In 2023, Sproud had a turnover of 43 million SEK and currently has 15 employees in Sweden and the United Kingdom. The product is available in an international market across over 30 countries, including the Nordics, the UK, Europe, USA, Canada, and Asia. The products is sold online, in grocery stores, cafes, and restaurants.
In 2023, Sproud became the first food company on the planet to be verified according to ISO 26000, the international standard that commits companies to sustainable, socially responsible ways of doing business.
