Job Description

Content Manager(substitute)

Insurance can get complicated – especially for commercial customers. Our job is to turn that complexity into clarity. We take pride in helping customersgainpeaceof mindthrough insurance, sothey can focus onrunning and developingtheir businesses

Clear content plays a key role in how customers experience Ifand how our businessgrowsWe’renow looking for asubstituteContent Manager with astrongcustomer mindsetto takeownership ofourdigital customer experiencesacross the Nordics.

About the role

This role is about more than writing.You’lltake ownership of how commercial customers are guided through our digital channels when buying insurance.

You’llwork hands‑on with content, shaping end‑to‑end buying journeys and improving them continuously based on insights,dataand experimentation.In a cross‑functional squad,you’llcollaborate with designers,developersand other specialists to shape digital experiences that are clear, easy to navigate and valuable for both customers and the business.

You’llalso be part of our Content & Communications chapter, where people with similarexpertisesupport each other, shareknowledgeand develop content and communication skills across the Nordics.

This role suits someone who enjoys breaking down complex topics, taking responsibility for thecustomerperspectiveand improving experiences together with others.

Whatyou’llwork on

• Develop andmanagewebsite content across the Nordics, witha primaryfocus on Sweden

• Take ownership of content in commercial customer journeys from understanding customer needs to improving conversion and clarity

• Improve structure, clarity, tone of voice and usabilityacross pages and flows

• Work hands‑on with SEO and content discoverabilityto ensure the right content is easy to find

• Use insights, data and testing tocontinuouslyimprove contentperformanceand customer experience

We offer

Here are some of the benefits of working at If:

• An including work environment where everyone is welcome

• Career and development opportunities in the biggest insurance company in the Nordics

• Social activities, as well as highly skilled professional environment

• Possibility of hybrid workplace

• Health promoting workplace with e.g., wellness allowance and various sports activities

• Great insurance benefits

Who are you

You have experience working with content and enjoy turning complexity into clarity. You understand how content contributes to customer value, businessgoalsand end‑to‑end digital experiences.

You take ownership of your work while knowing that the bestoutcomesare created together.You’recurious,structuredand motivated by learning new domains. More than specific tools or methods, we value how you think, how youlearnand how you work with others.

Musthave

• Experience in content management, digital content,copywritingor editorial work

• Strong writing and editing skills witha clear sense of structure,clarity,andUX

• Experience working with websites and digital customer journeys

• Interest in SEO, contentoptimisationand continuous improvement

• Solidproject managementskills

• Native-level Swedish writing skills

• Fluency in English, asit’sour working language

Nicetohave

• Knowledge ofdigitalaccessibility

• Experiencewithconversionoptimisation

• Backgroundin UXwriting

Practical details and how to apply

• Position:Full ‑time, temporary (maternity leavecover)

• Location:Bergshamra,Sweden

• Travel:Sometravelwithin the Nordics

• Start date:As soon as possible

• Application process: Last day to apply: 29th of May. Screening and interviews start immediately
  

Questions?
Ifyou’dlike to know more about the role or the team, feel free to reach out:

Anne Saari,Chapter LeadContent & Communicationsanne.saari@if.fi or +358 41 544 7104
Camilla Elvik, Head of Digital Content & SEO, ProductOwnerfor the squadcamilla.elvik@if.no

Union contacts:
FORENA: Maria Flodqvist, maria.flodqvist@if.se

SACO: Andreas Tegner, andreas.tegner@if.se