NIO

NIOLife UGC运营实习生

NIO  •  Onsite  •  7 days ago
Expired
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Job Description

NIOLife UGC运营实习生上海实习用户与服务职位 ID:A40937A职位描述岗位职责
▎UGC内容策划与跟进
- 深度参与蔚来商城各类campaign的UGC内容规划,根据活动主题制定对应的内容产出方向与话题引导策略
- 项目传播策略/节奏的把控,包含与营销/设计/内容/产品/运营/供应商的协同与管理,明确内容需求,确保UGC内容与商城活动节奏紧密贴合
- 抖音/小红书平台等渠道资源/传播内容的执行输出、把控与审核,有传播sense知道什么内容能火,且确保输出内容符合项目需求
▎日常UGC运营与维护
- 参与寄拍种草UGC社群的日常搭建与维护,包括达人车主用户的招募、筛选、邀请入群
- 制定不同产品的寄拍规则(如:出刊规范、拍摄角度、图文要求),引导社群成员产出高质量的买家秀或短视频
- 搭建数据看盘,定期复盘UGC内容的各项数据表现,从数据出发,优化调整后续内容策略职位要求任职要求:
- 有传播sense,关注行业出圈营销事件,有独立看法、有创新输出,根据不同类型品牌活动以及事件有好的创意点,有传播实习工作经验的优先
- 各类社交媒体深度爱好者,网络热梗爱好者,了解各平台爆款内容,拥有基于同理心的沟通能力
- 具备优秀的内容审美能力,能一眼看出什么样的照片/视频构图好、有质感
- 有过社团外联、私域运营或作为群主管理过社群的经验者优先,懂得如何调动群气氛,引导用户完成任务
- 曾经是买家秀/寄拍的深度参与者加分(即自己经常写好评、发种草笔记)
- 个人特质上,希望胆子大但踏实,能够随机应变,活泼但具备抗压能力
- base上海,尽快到岗,能保证一周五天,连续3个月以上稳定实习期
- 本科及以上学历,中文、社会学、市场营销、新闻传播学类等专业,自媒体人加分
如有,请附上能体现内容创作能力的作品,包含并不限于:设计作品、视频、摄影图片、海报、文章、文案、H5等(请标明参与程度) 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media