蔚来NIO Radio内容运营
上海
社招
全职
用户与服务 - 运营管理
本科及以上
3-5 年
职位描述
蔚来的NIO Radio是蔚来用户社区的一部分也是车内的用户数字触点，目前蔚来旗下所有车型（包含乐道及萤火虫两个子品牌车型）都可以听到，由用户互动与体验部管理运营。 7X24小时不间断更新播出的内容，包含资讯、脱口秀、音乐节目、播客内容等自制及外部引进的精品。自2018年开始交付以来，高质量的内容与“高暖”的内容调性收获了用户的青睐与好评。 1. 特别节目策划：结合节假日、公司重要节点，独立完成NIO Radio特别节目策划，优化音频内容体验，强化用户粘性与品牌传播力，助力提升节目收听率、用户满意度及品牌口碑； 2. 社媒账号运营：筛选优质节目内容，完成微博、抖音等平台的二次传播，塑造蔚来品牌与用户正面形象，精准挖掘潜在用户，保障账号常态化稳定更新，实现粉丝良性、持续增长； 3. 王牌节目运营：负责多档王牌节目的审听、上架工作，确保内容按时、合规、安全播出；对接主播日常沟通、节目优化反馈，按月完成主播工作量统计与结算工作； 4. NIO Radio内容编排：负责NIO Radio播放列表日常排单与常态化运营，结合收听数据、用户反馈、专题传播需求，合理优化内容矩阵，提升整体收听体验。 5. 直播策划运营：结合社会热点、公司大事件等输出直播脚本，策划适配产品推广、社区运营的专属直播内容，并落地直播相关内容运营工作。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
