NIO

NIO Life 用户运营

NIO  •  Onsite  •  7 hours ago
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Job Description

NIO Life 用户运营
上海
社招
全职
用户与服务 - 运营管理
本科及以上
3-5 年
职位描述
用户生命周期管理:
搭建并完善用户分层(新客、活跃用户、沉默用户、流失用户等)与运营体系。
针对不同生命周期阶段的用户,设计并执行个性化的激活、留存、复购及挽回策略。
用户留存与复购:
搭建和维护卡券/会员/积分/成长体系,提升核心用户粘性与忠诚度。
基于用户行为数据,设计自动化营销流程,实施精准触达,促进复购。
提升分层用户的arpu值。
数据驱动与洞察:
监控核心用户数据指标(如新增、活跃、留存、复购率、LTV等),定期输出分析报告。
通过用户调研、行为分析等方式,深度洞察用户需求与痛点,为产品迭代和运营策略提供决策依据。
跨部门协作:
与产品团队协作,推动用户相关功能(如会员中心、任务系统)的优化与上线。
与市场营销团队协作,整合渠道资源,提升用户获取效率与质量。
与客服团队协作,梳理用户反馈,优化服务流程,提升用户满意度。
职位要求
学历及工作经验:本科及以上学历,3年及以上电商平台或互联网C端用户运营相关经验,有成功用户成长运营案例项目或电商平台用户运营经验者优先
数据分析能力: 精通Excel,能使用SQL进行基础数据查询,熟悉数据分析工具(如神策、GrowingIO、Google Analytics)。能独立完成数据提取、分析和可视化报告。
运营工具: 熟悉用户运营相关工具,如CRM系统、营销自动化平台、Push/短信推送工具等。
方法论: 深刻理解AARRR模型、用户分层(RFM模型)、生命周期管理等核心运营方法论,并能付诸实践。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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