NIO

NIO life 内容运营

NIO  •  Onsite  •  7 hours ago
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Job Description

NIO life 内容运营
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1. 制定并落地 NIO Life 产品在主流社交媒体、私域渠道的全域内容营销与达人种草策略,对品牌声量提升及效果转化结果负责。
2. 统筹达人 / KOL/KOC 从筛选、合作洽谈到内容审核的全流程管理,搭建高效可复用的达人种草体系。
3. 策划契合产品调性的种草方向,持续创新内容创作形式,探索多元化内容玩法。
4. 监控并深度分析营销数据,迭代优化营销策略,定期完成营销复盘与工作汇报。
5. 负责种草预算分配与管控,主导与代理机构、KOL 的商务合作谈判。
职位要求
1. 5 年左右社交媒体营销经验,其中不少于 3 年深耕抖音、小红书及私域平台,具备团队管理经验。
2. 深度洞悉主流平台生态、算法逻辑与用户偏好,拥有丰富达人资源及成熟成功案例。
3. 具备优秀的内容策划、数据分析与项目统筹能力,结果导向。
4. 网感敏锐,热衷数据驱动与业务增长,具备良好的商业敏感度。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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