NIO

NIO Life 线下渠道活动运营

NIO  •  Onsite  •  20 days ago
Expired
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Job Description

NIO Life 线下渠道活动运营上海社招全职用户与服务 - 运营管理本科及以上5-7 年职位描述主要职责
参与并落实线下活动统筹及策划:包括公司级主题活动、车展、门店销售陈列、试吃体验、线上下单引导等。
内部跨部门信息拉通,确保门店销售,线下活动等,达到用户所见即所得的要求。
数据整理与复盘:活动结束后整理销售数据、转化数据、线上引流数据,形成复盘报告,提出优化建议。
提出并执行运营优化方案:例如低价引流摆设、补货机制、NHS/门店激励方案、线上下单引导优化等。
与门店及NHS协作培训,帮助他们掌握产品知识、卖点、运营流程,从而提升现场推荐效率。
负责活动现场运营:人员安排、货品/库存管理、售卖节奏控制、补货机制、低单价商品引流摆设、用户动线优化。
现场应急管理:当搭建延迟、施工质量有问题、售卖混乱、天气/客流突变时,快速评估、沟通、调整,保障活动顺利。
数据信息收集统筹,及数据分析能力,找到线下销售机会点并给予改进提升。职位要求任职要求
本科及以上学历,市场营销、品牌管理、活动运营、零售管理等相关专业优先。
3年以上线下活动、展会、快闪或零售场景运营经验,有完成售卖+线上引流闭环经验更佳。
熟悉线下活动从展示、互动、售卖、线上转化的流程,并能对每环节做出策略性判断。
较强的项目执行能力与跨部门协作能力,善于沟通、协调、推动。
快速应变能力强,能在现场处理突发情况(如搭建/货品/人员/客流问题)并保障顺利进行。
数据敏感,能够对销售/库存/转化等指标进行分析,并基于数据提出优化方案。
热爱零售、品牌体验、客户服务,对“长期陪伴”品牌理念有认同感。
熟练使用办公软件(Excel/PowerPoint/Word等),有设计工具或活动管理工具经验者优先。
能接受活动期间高强度活动支持(视具体活动安排)。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media