NIO

NIO App资源位运营

NIO  •  Onsite  •  5 hours ago
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Job Description

NIO App资源位运营
上海
社招
全职
用户与服务 - 运营管理
本科及以上
1-3 年
职位描述
岗位定位
负责NIO App多触点(首页banner、弹窗、Push等)的运营,通过内容精细化运营、数据驱动优化,提升触点转化率,助力业务增长,打造贴合购车/用车场景的App触点体验。
核心岗位职责
1. 触点运营管理:统筹App核心触点(首页banner、弹窗、Push等)的日常运营,结合各业务线需求,制定触点运营计划,确保各触点内容精准、及时触达目标用户。
2. 内容运营与管理:负责公司各业务线传播内容的收集、筛选、整理与组织;制定内容分发策略,监测分发效果,提升内容触达效率与转化效果。
3. Push精细化运营:基于用户行为数据,开展定向促活、流失召回等项目;沉淀高转化Push文案与触达策略,对Push点击率、转化率、召回率等核心指标负责,实现用户精细化运营闭环。
4. 数据监测与优化:跟踪各触点运营核心数据(转化率、点击率、活跃度等),定期输出数据分析报告,挖掘用户需求与行为规律,优化触点运营策略与内容分发方案。
职位要求
1. 学历与经验:本科及以上学历,1-3年App触点运营相关经验优先,有新能源汽车行业App运营经验者加分;熟悉触点运营逻辑,有内容运营相关经验者优先;
2. 核心能力:具备优秀的内容判断能力与用户洞察能力,能精准把握用户偏好,产出贴合用户需求的运营内容与触达方案。具备较强的数据分析能力,能通过数据挖掘用户需求、优化运营策略;
3. 其他要求:具备良好的沟通协调能力与跨部门协作能力,能高效推进项目落地;结果导向,责任心强,具备较强的自驱力。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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