NIO

NIO武汉-汽车主播

NIO  •  Onsite  •  2 hours ago
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Job Description

NIO武汉-汽车主播
武汉
社招
全职
用户与服务 - 蔚来顾问
大专及以上
应届毕业生
职位描述
1. 直播运营:负责汽车品牌(抖音平台)的直播出镜及执行工作,结合产品营销节点策划直播选题,通过直播提升曝光量、活跃用户氛围,引导粉丝互动并促进转化。每日直播结束后进行数据复盘,优化直播内容,引导用户留资,提升到店率及转化效果。
2.短视频与小红书运营:参与短视频的脚本设计、拍摄及出镜,每周完成各平台内容更新,负责评论区维护及数据复盘分析。
3.独立账号运营:负责直播及短视频账号的日常运维,包括内容发布、后台管理,协同助播完成直播及短视频的数据复盘,分析账号运营状况,持续优化内容策略。
4.品牌种草:通过线上新媒体内容,传递符合蔚来汽车品牌调性的产品信息,扩大品牌线上曝光量。
职位要求
1. 本科及以上学历,具备1年以上直播经验,形象气质佳,符合蔚来品牌调性。
2.具备优秀的沟通表达能力、清晰的逻辑思维及资源统筹能力;有汽车行业知识储备者优先,拥有豪华汽车品牌/新势力品牌主播经验或销售经验者优先。
3.能够打造符合品牌调性的直播风格,擅长通过高情商沟通建立用户信任,具备成熟的销售促单技巧及话术设计能力,能灵活应对不同客户场景并推动成交。
4.熟悉抖音等主流平台的直播规则、投流工具及策略,能够运用数据工具进行分析,优化运营及直播策略。
5.具备极强的责任心与主动学习能力,能适应快节奏工作。
6.优秀的沟通能力,极强的内外部协作及资源统筹能力。
7.具备极强的抗压能力、适应能力及持续学习意识。
8.持有驾照,驾驶技术熟练者优先。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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