NIO

NIO蔚来-线下用户增长

NIO  •  Chengdu, CN (Onsite)  •  3 hours ago
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Job Description

NIO蔚来-线下用户增长
成都
社招
全职
用户与服务 - 市场与传播
本科及以上
3-5 年
职位描述
1、基于区域市场增长目标,策划以门店为中心的月度/季度/年度的营销增长类市场活动,以确保持续提升产品在区域目标人群的影响力和车型体验量;
2、根据业务目标,进行营销活动的策划与设计,协同业务伙伴需求,持续创新,打造具有良好用户体验和影响力的线下活动;
3、负责推动基于商圈合作、商业路演、车展等营销增长类的业务落地,包括合作方洽谈,供应商对接,物料制作及活动运营落地等全流程工作,达成月度增长目标;
4、基于业务需求,主动开展区域对应的外部合作资源拓展,提升产品在对应线下渠道的展示和露出;
5、负责个人业务下的项目管理,包括采购、财务、目标进度、费效管控等工作。
职位要求
1、本科及以上学历,广告学、市场营销等相关专业优先;3年以上活动相关行业从业经验,具有汽车及跨行业经验、拥有异业合作资源优先;
2、优秀的市场人群洞察力及创意策划能力,关注营销事件热点和新场景活动体验,结合公司需求进行落地应用;
3、有较好的审美能力,能基于家庭及高端市场用户的诉求,进行活动流程及相关物料把控;
4、良好的资源获取与对外沟通能力,基于业务需求,主动开展合作资源沟通;
5、抗压能力及沟通能力强,具备高度责任感和团队合作精神。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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