NIO

NIO厦门-汽车主播

NIO  •  Onsite  •  1 month ago
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Job Description

NIO厦门-汽车主播厦门全职用户与服务 - 市场与传播职位 ID:A180552职位描述岗位职责:
1、独立负责或协同团队,在各大新媒体平台策划并执行常态化门店直播,有效引导用户互动与留资;
2、常态化更新产品及品牌类短视频,包括创意、脚本、出境拍摄及后期剪辑,内容符合品牌调性并有效提升用户停留与转化意向;
3、深度参与新媒体平台(包括但不限于抖音、视频号、小红书等)的直播话术、短视频脚本及小红书图文策划与撰写;
4、在直播及短视频内容中,积极、专业地与潜在用户进行实时互动、答疑解惑,有效为品牌“种草”,持续优化互动策略与内容方向,培育并扩大品牌兴趣用户池;
5、日/周/月定期深度复盘直播、短视频及图文内容的数据表现。基于数据诊断问题,提出并执行优化方案,驱动内容质量与运营效率的螺旋式上升。职位要求任职要求:
1、2年及以上新媒体直播、短视频出镜及内容策划经验,有从0到1账号孵化或成功带货者优先;
2、出色的镜头表现力、语言表达力及现场控场能力,能适应高强度直播节奏;
3、具备扎实的文案与脚本创作能力,能独立完成营销型、故事型等多种风格的内容策划;
4、拥有强烈的用户感知与互动沟通能力,能灵活应对直播及评论区各类用户提问;
5、具备基础的数据分析能力,能看懂运营后台数据,并依据数据指导工作优化;
6、熟悉主流新媒体平台(抖音、视频号、小红书等)的内容规则与运营逻辑;
7、对热点高度敏感,责任心强,结果导向,具备优秀的团队协作精神与快速学习能力;
8、加分项:具备基础的短视频拍摄或剪辑技能,有汽车、美妆、服饰、3C数码等特定行业的主播经验。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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