NIO

NIO蔚来-副播实习生(宜昌)

NIO  •  Onsite  •  1 month ago
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Job Description

NIO蔚来-副播实习生(宜昌)宜昌实习用户与服务 - 市场与传播职位 ID:A78571职位描述1. 内容策划
- 协助策划直播主题、脚本撰写及流程设计,结合产品亮点与用户需求提出创意方案。
- 跟踪行业热点及用户反馈,优化直播内容形式(如产品讲解、车主故事、跨界活动等)。
1. 直播执行
- 负责直播间搭建、设备调试、流程彩排及现场场控(灯光、音效、画面切换等)。
- 实时监控直播数据(观看量、互动率等),快速响应突发问题并协助解决。
2. 用户互动与运营
- 策划并执行直播互动玩法(抽奖、问答、福利发放等),提升用户参与感。
- 协助整理直播后数据报告,提炼用户反馈并推动内容迭代。
- 敢于进行直播线索跟进,有社交破圈能力
3. 跨部门协作
- 联动市场、产品、用户运营团队,整合资源提升直播传播效果。
职位要求1 - 本科及以上学历在读,传媒、市场营销、广告、汽车工程等相关专业优先。
- 熟练使用主流直播平台(抖音、B站、视频号等)及基础剪辑工具(如剪映、Premiere)。
- 具备良好的镜头表现力或文案撰写能力,有直播/短视频运营经验者优先。
2. 核心素质
- 用户思维:善于洞察用户需求,能用生动形式传递品牌价值。
- 抗压能力:适应快节奏工作,能高效应对多任务并行。
- 创新意识:对新兴直播形式保持敏感,乐于尝试突破。
3. 加分项
- 熟悉新能源汽车行业,了解蔚来产品及社区文化。
- 有短视频拍摄能力,优质视频产出优先。
- 具备基础数据分析能力,能通过数据优化直播策略。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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