Job Description

Brand Ambassador / Event Activation Specialist

Position Overview

We are seeking energetic, outgoing, and family-friendly Brand Ambassadors to support an exciting Walmart Grand Opening activation in Fort McMurray, Alberta. This large-scale community event will feature interactive games, sampling, photo opportunities, trick-or-treat stations, and other family-friendly activities.

Job Type: Part-time, Contract

Location: Fort McMurray, Alberta - Walmart: 1053 K.Sawatzky Boulevard Fort McMurray AB, T9K 0P4

Event Dates: Thursday, October 22 – Sunday, October 25, 2026

Rate of Pay: $24 / HR

Shift Times:

• Thursday, October 22: 7:00 AM – 6:00 PM
• Friday, October 23: 8:00 AM – 6:00 PM
• Saturday, October 24: 11:00 AM – 6:00 PM
• Sunday, October 25: 11:00 AM – 7:00 PM

Shift times include setup and teardown and are subject to change based on final event requirements. Flexibility is required.

Mandatory Training: All selected Brand Ambassadors must attend a mandatory virtual training session on Thursday, October 15 from 3:30 PM – 5:00 PM EST / 1:30 PM – 3:00 PM MDT. Candidates must be available for both the training session and activation dates.

Event Activations

• Sparkling Water Truck
• Plinko Activation
• Baked Goods Sampling
• Photo Op Wall
• Face Painting
• Balloon Artist
• 6 Trick-or-Treat Stations (3 indoor and 3 outdoor)

Key Responsibilities

• Engage with shoppers, children, and families in a friendly, energetic, and professional manner.
• Proactively approach and interact with shoppers in a fast-paced retail environment.
• Facilitate Plinko and distribute prizes while creating a fun guest experience.
• Support sampling activities and distribute products following event guidelines.
• Assist at Trick-or-Treat stations and help manage guest flow.
• Support the Photo Op, Face Painting, Balloon Artist, and Sparkling Water Truck activations as needed.
• Assist with event setup and teardown before and after the activation.
• Help maintain clean and organized activation areas throughout the event.
• Be prepared to work both indoor and outdoor activations and assist across multiple stations during busy periods.
• Follow direction from the Team Lead / Field Supervisor and provide excellent customer service.
• Represent the brand in a positive and professional manner.

Requirements

• Energetic, outgoing, and comfortable engaging with children, families, and shoppers.
• Highly engaging and confident approaching and interacting with shoppers.
• Strong communication and customer service skills.
• Previous experiential, retail, grocery, sampling, promotional, or event experience is an asset.
• Reliable, professional, and able to work independently and as part of a team.
• Comfortable working in a fast-paced retail environment.
• Comfortable assisting with event setup and teardown.

About Brand Momentum:

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do. At Brand Momentum, we build authentic connections across Canada. We are more than a Sales, Marketing, and Retail agency; we are a community.

Our Commitment

At Brand Momentum, we focus on long-term success by combining innovation, quality, and a fun, supportive culture. We deliver on our promises by providing exceptional value to both our clients and our people. Guided by integrity, respect, and empowerment, we create an environment where everyone can thrive. We’re also committed to sustainability and actively work to reduce our environmental impact, while fostering a diverse and inclusive workplace that celebrates different perspectives and experiences. Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.

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