Job Description
New Product Introduction and Sales Enablement Lead
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The NPI & Sales Enablement Lead is responsible for driving end-to-end launch readiness and sales enablement for new display and docking products in a highly dynamic, creative, and energetic team environment. This role ensures successful market introduction by coordinating cross-functional teams, developing differentiated product messaging, and delivering high-quality sales and marketing assets.
Responsibilities
New Product Introduction & Launch Readiness
- Own and manage comprehensive launch readiness plans for new display and docking products across the product lifecycle.
- Drive cross-functional alignment with product management, engineering, technology development, sales, marketing, and online teams.
- Establish, track, and execute against rigorous schedules, milestones, and launch deliverables.
- Identify risks and dependencies early and lead mitigation actions to ensure on-time, high-quality launches.
Product Messaging, Positioning & Competitive Differentiation
- Develop clear, compelling messaging frameworks that articulate product value propositions, differentiation, and target use cases.
- Synthesize competitive intelligence, market trends, and customer insights into actionable positioning.
- Translate complex technical features into customer-relevant benefits for sales, partners, and customers.
Sales Enablement & Content Development
Create and deliver a full suite of sales and marketing materials, including:
- Product presentations and pitch decks
- Sales training and enablement content
- Product data sheets and comparison tools
- Digital and online-facing content
- Partner with global marketing, creative, and online teams to ensure consistency, quality, and readiness across channels.
- Support field readiness by equipping sales teams with the tools and narratives needed to confidently sell at launch and beyond.
Cross-Functional Leadership & Communication
- Act as a central point of coordination across global, cross-discipline teams.
- Communicate clearly and regularly with stakeholders and leadership on status, risks, and priorities.
- Continuously refine launch and enablement processes to improve execution speed and quality.
Education & Experience Recommended
- Bachelor’s degree in marketing, Business, Communications, or a related field; advanced degree is a plus.
- 5+ years of experience in new product introduction, product marketing, sales enablement, program management, or a related role.
- Demonstrated experience launching technology products and delivering sales-facing content.
Knowledge & Business Skills
- Strong understanding of product marketing, NPI processes, and sales enablement best practices.
- Ability to interpret technical concepts and convert them into clear, compelling customer messaging
- Robust critical thinking and analytical skills to understand and assess competitive and external market factors that can influence product positioning.
- Proficiency in Microsoft Office tools (PowerPoint, Word, Excel) and experience creating presentation-based and written assets.
- Familiarity with digital marketing channels, online content, and modern enablement tools.
- Exceptional written, verbal, and visual communication skills.
- Strong organizational and project management capabilities with attention to detail.
- Ability to navigate ambiguity and operate effectively in fast-paced, evolving environments.
- Self-motivated, creative, and execution-oriented with a strong sense of ownership.
- Proven ability to influence across functions without direct authority.
The pay range for this role is$130,700to$205,200USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave ( US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal"
