Job Description

Job Overview:
The New Market Development Manager is responsible for identifying, validating, and developing new market opportunities within industrial, manufacturing, automotive and agriculture sectors. This role drives growth by expanding the company’s products & capabilities into new applications, customer segments, platforms and end markets. This position works closely with all cross functional teams to translate market insights into scalable, profitable growth.

Duties and Responsibilities
• Market and Opportunity Development
◦ Identify and evaluate new markets, applications, and customer segments
◦ Conduct market sizing, competitive benchmarking, and customer segmentation analyses
◦ Assess market attractiveness, technical fit, and manufacturing feasibility
◦ Develop data-driven business cases and market entry strategies
• Customer & OEM Engagement
◦ Lead customer discovery with EOMs, Tier1 and Tier2 suppliers, integrators, and distributors
◦ Understand customer technical requirements, qualification processes, and decision criteria
◦ Support RFQs, early-stage design, pilots, and validation programs
◦ Build long-term relationships with key customers and partner stakeholders
• Go-to-Market and Commercial Strategy
◦ Partner with Sales and Marketing to define value propositions, pricing strategies, and channel approaches
◦ Support Marketing with development of sales tools and application-specific messaging
◦ Align launch timing and commercialization plans with production readiness and customer timelines
• Cross-Functional Collaboration
◦ Work closely with New Product Development and Engineering teams to translate market needs into product requirements
◦ Collaborate with Operations and Accounting to access scalability, cost structure and capacity
◦ Support APQP, PPAP, UN, UL approval process when applicable
• Financial & Performance Management
◦ Develop revenue forecast, cost models, and ROI analyses for new market initiatives
◦ Track pipeline development and conversion to production programs
◦ Identify all areas of risk and recommend mitigation strategies

Knowledge, Skills and Abilities
• Familiarity with quality and certification requirements
• Strong analytical and strategic planning skills
• Proven ability to influence cross-functional teams without direct authority
• Excellent communication and executive-level presentation skills
• High comfort level engaging with cross functional teams and executive stakeholders
• Experience launching products into regulated or safety-critical environments

Education and Experience
• Bachelor’s in Business, Engineering, Marketing or related field
• 5-8+ years experience in market, business or product development and strategic planning
• Demonstrated experience in B2B industrial, manufacturing, automotive or ag markets
• Proven experience supporting technically complex products and long sales cycles
• While performing the duties of this position, the employee is regularly required to sit, stand; use hands to finger, handle, or feel; and reach with hands and arms.
• The employee regularly is required to walk, climb or balance, and talk and hear.
• The employee is occasionally required to lift and/or move up to 20 pounds.
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, and depth perception.