At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.
Lead a Winning Team. Drive the Next Chapter.
Steele Buick GMC is looking for an exceptional New Car Sales Manager to help lead our dealership into its next phase of growth and success.
Fresh off earning the prestigious 2025 GM President's Club Award; an achievement earned by only four GM dealerships across Atlantic Canada; Steele Buick GMC has established itself as one of the region's top-performing dealerships. As we continue to build on that momentum, we are seeking a proven automotive leader who can inspire people, elevate performance, and help shape the future of our sales operation.
This is more than a management role. It is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences while representing two of North America's most respected automotive brands.
Compensation will be based on skills, experience, and qualifications.
Why Steele Buick GMC?
Success is never accidental.
Our team has built a culture centered around accountability, collaboration, customer experience, and continuous improvement. We believe great leadership drives great results, and we are looking for someone who shares that mindset.
From the professional-grade capability of GMC trucks and SUVs to Buick's premium comfort and innovation, our product lineup continues to attract loyal customers and new opportunities for growth.
As New Car Sales Manager, you will play a key role in maximizing that opportunity.
Life in Fredricton
Located in the heart of New Brunswick, Fredericton offers a unique balance between career opportunity and quality of life.
It’s a city where things feel a little more manageable. Commutes are short, the pace is steady. Whether you’re raising a family or just looking for a change of pace, you’ll find:
If you’re considering a move, we also offer relocation support of up to $7,500 for out-of-province candidates, helping make the transition easier.
What You'll Lead
What We're Looking For
You are a leader who understands that great teams don't happen by accident.
You know how to coach people, create accountability, celebrate wins, and build a culture where employees are motivated to perform at their highest level. You are passionate about customer experience, driven by results, and energized by helping others succeed.
Qualifications
Preferred Experience
Why You will Love Working with Steele Auto Group:
At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.
We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:
While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.
Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.
Apply now and start driving your career forward with a team that has your back!
Learn more about us at www.steeleauto.com
We cannot wait to meet YOU!
How to Apply, it is as easy as 1, 2, 3:
In 2 minutes, the Steele Auto Group career world is right at your fingertips!
Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.
While we strive to post accurate compensation ranges, some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.
Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate’s experience. Accommodation is available throughout the recruitment process; just let us know.
AI Disclosure Statement: At Steele Auto Group, people always come first, even in our hiring process. We do not rely on AI or automated tools to screen candidates. Every application is personally reviewed by real people who take the time to understand each individual’s experience, skills, and potential. Your application matters, because we value the person behind it.

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS. The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto was recently presented with Canada’s GM Innovation Award. The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.