Job Description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Help with preparation for main Rockwell Automation trade shows and events. This includes strategy, attendee promotions, exhibit updates, programs/materials, meeting rooms, audio visual, hospitality, graphics, staffing, and other necessary responsibilities to complete a successful show.

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive and sustainable. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers are amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility. Our people are energized problem solvers who take pride in how our work changes the world for the better.

New Capacity and Growth Industries Marketing Specialist

You will report to: Director, Industry Strategy & Marketing

Job's workplace type: Hybrid

Located in: Torre Aurum, San Pedro Garza Garcia, Nuevo Leon

You will manage the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation's New Capacity team and with Growth Industries. You will work for the Global Industry Strategy and Marketing Director and collaborate with multiple internal organizations and professionals at multiple levels, globally, including Regional Sales & Marketing, Industry Teams, Teams and Marketing Function.

Activities:

• You will be responsible for planning commercial programs and campaigns. These programs and campaigns include inbound and outbound marketing, media relations, events, sales enablement, training, and other pre-sale marketing communication tactics. I work with the broader marketing department, which spans corporate, regions, and departments, to deliver these programs and campaigns, meeting budget requirements.

• Lead development of marketing strategies in partnership with the Industry, BU, and Sales leadership teams. These strategies and execution plans will address the main customer outcomes, driving solid focus on Return on investment (profitable growth), strengthening Rockwell Automation brand, expertise position, and accelerating customer decision-making/buying process.

• In partnership with the New Capacity team and working with sales leadership, be a liaison that provides insights to BU's on Solution and technology gaps for your nominated industries.

• Help develop commercial plan and budget. Understand how to apply marketing techniques to provide the most effective programs. Stay informed about marketing trends and introduce creative approaches to marketing programs that grow sales revenue, including competitive strategies.

• Experience working with partners including EPCs, machine builders, and system integrators and build jointly.

• Identify metrics to measure every program. Understand the tools available to determine the metrics.

• Demonstrate capability to work on multiple types of projects at any one time. Manage commercial programs for market/segments with different target audiences and drivers.

Requisitions

• BS degree or equivalent experience in technical sales and marketing.

• 3-5 years' experience with sales and marketing, or a shared service organization.

• Experience creating project plans and marketing communications programs.

• Industry Experience – data centers, warehousing, life sciences, energy

• Background in co‑marketing and ecosystem motions, including joint campaigns, events, and content development with partners to lead pipeline and revenue impact.
• Both Sales and marketing experience is good to have. ()

Benefits:

Once your recruiter contact you, will let you know about the benefits that we have , such as: medical major medical insurance, food vouchers and others.

At Rockwell Automation, we believe that a diverse and inclusive workforce is important to our success. We are committed to creating an environment where everyone feels valued to contribute their unique perspectives and skills. We are dedicated to promoting a culture of inclusion where all employees have equal opportunities to grow. We promote, collaboration, and mutual respect. We also provide ongoing development opportunities to help our employees grow and succeed.

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Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.