Ideas | People | Trust
We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.
We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
We’ll broaden your horizons
Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters. You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.
Here, we think beyond. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and see how connected teams drive our 2028 growth ambitions.
From strategic storytelling to capability‑building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing.
We’ll help you succeed
In this team, development is central to how we work. You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly.
We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability.
You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business.
Role purpose
The Senior New Business Manager is deployed intoourPrivate Equity Segment, workinginthe Financial Sponsor Coverage team,responsible for developing, institutionalising, leading and managing long term commercial relationships with financial sponsors including private equity.
The team creates competitive advantage and drives sustainable, responsible and profitable revenue growth for the firmby actingas a gateway to the wider organisation byidentifying and creatingqualifiedfee opportunities for partnersand our service lineswiththroughrelationshipdevelopmentwith individualsatfinancial sponsors and their portfolio companies
The role involves close collaboration with the Head of Financial Sponsor Coverage, sector leaders, Lead RelationshipPartnersand service line partners to ensure a coordinated, client centric and unified firmwide approach. The roleis accountable formanagingrelationships with established sponsor clients while also expanding BDO’s coverage of new financial sponsors and market participants.
In addition, the role supports capability uplift by coaching juniorNew Business colleagues and helping build confidence of junior fee earners through structured “take to market” activity, reinforcing consistent habits and continuous improvement. The role uses available tools and automation to improve consistency,efficiencyand traceability, and helps increase awareness of those tools within the deployed area.
Key responsibilities
Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
You'll be someone with:
Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).
Confident engagingstakeholders and generating meetings through credible, issue-led outreach.
Strong qualification discipline and ability to balance volume with quality.
Strong collaboration across Sales, Marketing and GTM, and comfortoperatingwithin a shared salesmethodology
Strong performancemindset and CRM discipline, including attribution awareness.
Coaching experience or strong capability to develop others.
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
We’re in it together
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.
We’re looking forward to the future
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions
We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
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BDO LLP provides tax, audit and assurance, accounting, business advisory and outsourcing services to companies across all sectors of the economy. We make the time and effort to understand our clients’ businesses and markets. Our partners and staff are specialists in their fields and have a proactive, flexible approach to helping clients overcoming the challenges they face. We aim to be as innovative and entrepreneurial as our clients.
Our approach and expertise are what help us deliver exceptional client service. 95% of our clients would recommend us.
We operate from 18 offices, covering all major business centres, so that we can be close to our clients. We employ 7,500 people who are allowed to be themselves; taking responsibility for their work and their relationships with clients. All our people share core values that underpin both our culture and the value that we bring to our clients.
BDO LLP is a key member of the BDO global network of public accounting, tax and advisory firms. The firms have representation in 164 territories, with 95,000 people working out of 870 offices. Being a member of the BDO global network allows us to meet the needs of clients who are growing and trading internationally.
