Job Description

LONDON, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £71,250 to £81,000 Your salary level is determined by skills and experience within our progression framework.

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

As New Business Director, EMEA, you will play a pivotal role in accelerating Croud's commercial growth across the region.

Reporting to the Head of New Business, you will own and lead strategic new business opportunities from qualification through to close, driving complex RFPs and competitive pitches while building long-term relationships with senior marketing decision-makers.

Working across Croud and Born Social, you'll collaborate with specialists across media, strategy, creative, analytics and marketing to develop compelling commercial propositions that differentiate our offering and deliver sustainable revenue growth.

This is a highly visible role with significant exposure to senior leadership, offering the opportunity to shape our go-to-market strategy, influence proposition development and contribute directly to the agency's commercial success.

RESPONSIBILITIES

Drive New Business Growth

• Own strategic new business opportunities from qualified lead through to contract signature.

• Develop and execute tailored business development strategies to generate sustainable pipeline growth across priority sectors.

• Build trusted relationships with senior client stakeholders, identifying commercial opportunities and positioning Croud as a long-term strategic partner.

• Deliver against individual and team revenue targets while continually improving pipeline quality and conversion.

Lead High-Impact Pitches

• Lead the end-to-end RFP and pitch process for high-value opportunities.

• Coordinate cross-functional teams to produce compelling, insight-led proposals and presentations.

• Ensure every proposal clearly communicates Croud's strategic value, differentiated capabilities and commercial impact.

• Lead negotiations and support contract completion where required.

Develop Commercial Strategy

• Partner closely with Marketing, Channel Specialists and Agency Leadership to align sales activity with broader commercial objectives.

• Identify emerging market trends, growth sectors and client challenges to shape business development priorities.

• Use client feedback, competitive insights and sales objections to continuously strengthen our propositions and go-to-market approach.

• Champion integrated opportunities across Croud and Born Social to maximise client value and commercial growth.

Build Market Presence

• Develop relationships with senior marketers across prospective client organisations.

• Build and manage relationships with key intermediaries, consultants and strategic partners.

• Work with Marketing and PR teams to leverage thought leadership, case studies and client success stories to strengthen market positioning.

• Represent Croud externally through networking, industry events and commercial conversations.

Commercial Performance & Reporting

• Maintain an accurate, high-quality sales pipeline and forecast.

• Regularly report on pipeline health, opportunity progression, market trends and revenue performance to senior stakeholders.

• Ensure all sales collateral remains current, compelling and aligned to Croud's positioning.

• Support the Head of New Business with wider commercial initiatives and strategic projects.

PERSON SPECIFICATION

You'll be an experienced consultative sales professional with a passion for building relationships, solving complex business challenges and winning transformational client partnerships.

You'll bring:

• In depth, demonstrable experience in business development, consultative sales or agency growth within digital marketing, media or integrated communications.

• A proven track record of winning significant new business and leading complex competitive pitch processes.

• Strong commercial acumen with the ability to identify, shape and convert high-value opportunities.

• Experience engaging senior marketing leaders and C-suite stakeholders with confidence and credibility.

• Excellent presentation, storytelling and proposal-writing skills, with the ability to simplify complex solutions into compelling commercial narratives.

• A collaborative leadership style, bringing together multidisciplinary teams around a shared commercial objective.

• Strong organisational skills with the ability to manage multiple opportunities simultaneously.

• A proactive, resilient and results-driven mindset with a genuine passion for growth.

• Curiosity about emerging trends across media, marketing, technology and AI, with the ability to translate these into client value.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office screen

• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

• Weekly treat: Enjoy a complimentary lunch on us every week

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact