At SRP, we pride ourselves by wowing customers with the product we sell, providing full-service solutions that allow our retailers to mutually benefit and grow, and ultimately making any buyer's job easy and seamless.

Since our founding as a regional distributor of sunglasses in 1969, SRP has grown into an international leader providing in-store merchandising solutions to a wide variety of retail partners and their consumers. Whether you would like one of our 500+ in-store merchandising representatives to develop a customized assortment for your store, or just to purchase our products directly, we have a proven, right-for-you solution to enhance the financial performance of your stores. Dramatically change your consumer’s shopping experience from product development to service and distribution.

We have built relationships with thousands of international, national and regional retailers who rely on our customized solutions in more than 60,000+ locations across the U.S. and Canada. With warehouse facilities in several states and service reps covering all regions of the country, there isn't a retail location we can't service.

We have also established the industry’s largest selection, which includes a broad range of products sold under our portfolio of brands, including Solaray, Pugs, AES, Global Eyewear, Cloudz, Celltronix, Norlite, Fiesta, MC Sweets, Golden Isle Salt Water Taffy, Smart Accessories, a variety of Licensed Products and so much more. By combining multiple brands, styles, and price points, we are able to develop customized assortments that appeal to consumers across a breadth of channels.

If you're looking for a partner to grow the financial performance of your stores or the improve the reach and relevance of your brand, Strategic Retail Partners is your source-to-shelf, one-stop, comprehensive solution.