We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Connected Care
With millions of smart devices that use automation, artificial intelligence, and analytics to improve the efficiency and effectiveness of patient care, Connected Care creates compelling growth potential in new areas of health care such as pharmacy automation
About the Role
The National Sales Manager, Pharmacy Automation (PA) will develop and implement business strategies for PA across the Kingdom of Saudi Arabia to ensure sustained growth in platform performance, sales, category share, and profitability.
The role is accountable for delivering results in line with the overall business strategy, sales, gross profit (GP), and OIBT targets while strengthening BD’s leadership position in the Saudi healthcare market.
Work Location: Riyadh, KSA
Key Responsibilities
Lead the development and execution of business and marketing plans, pricing policies, sales strategies, and promotional plans for the PA business in Saudi Arabia to meet or exceed sales budget, GP, and OIBT targets.
Own demand and material forecasting, budget planning, and ongoing financial forecasting for PA sales and gross profit.
Develop and maintain high‑level relationships with government authorities, MOH, public institutions, private sector leaders, and key opinion leaders to influence healthcare policies, funding decisions, and regulatory frameworks while ensuring strong market intelligence and BD brand positioning.
Actively identify and pursue new business opportunities for PA in Saudi Arabia based on market trends and unmet healthcare needs.
Plan and oversee market research and analysis, including monitoring and evaluating performance across PA platforms.
Monitor competitor activity and strategies and develop counter‑strategies to protect and grow PA category share.
Build and sustain a compelling value proposition for targeted customer segments across the Kingdom.
Lead product launch strategies for new PA products and line extensions to ensure successful introduction and adoption in Saudi Arabia.
Ensure proper and timely registration of PA products with relevant regulatory authorities.
Arrange and participate in seminars, scientific events, and congresses as required.
Manage promotional and marketing expenditures within approved budgets.
Foster teamwork and knowledge sharing across Saudi Arabia, the Middle East, and EMA to support best practices and business synergy.
Ensure strict adherence to BD’s professional, ethical, and compliance standards, including FCPA and Global Trade requirements.
Drive compliance culture and best practices across all direct and indirect reports.
Facilitate solution‑based selling of BD’s integrated PA solutions.
Lead the development and management of national framework agreements.
Establish and maintain direct engagement with key decision‑makers and influencers, including CEOs, Chief Pharmacists, procurement leaders, and private hospital groups.
Collaborate closely with MENAT / EMA leadership to define market segmentation and targeting strategies to accelerate growth and penetrate new segments.
Build constructive cross‑functional relationships to support country initiatives, strengthen KOL engagement, and align account strategies across BD platforms.
Focus on developing the PA organization, strengthening leadership capabilities, and embedding BD culture across the Saudi team.
About You
Bachelor’s degree in Business, Healthcare, Life Sciences, Biomedical Engineering, or a related field.
Master of Business Administration (MBA) preferred but not mandatory.
Minimum 10 years of commercial leadership experience in sales and marketing, including at least 5 years of people management.
Strong healthcare industry background, ideally within medical devices, healthcare informatics, pharmacy automation, or hospital automation solutions.
Experience managing regional or export sales operations within the healthcare sector.
Proven track record of delivering commercial growth, executing successful go-to-market strategies, and developing high-impact business plans within multinational organizations.
Deep understanding of the Saudi healthcare market, including the Ministry of Health (MOH), government institutions, key healthcare stakeholders, and procurement frameworks.
Demonstrated ability to build senior-level relationships, influence key decision-makers, and lead complex negotiations in a highly competitive environment.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
SAU Riyadh - Centria Office Building
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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