Develop, lead and execute the national sales strategy for a premium Global OEM manufacturer of industrial batteries and energy storage solutions, with Australian based regional Lead Acid battery manufacturing and a capital city-based branch service network.
This role is accountable for profitable growth, strategic customer partnerships, and value-based selling, leveraging the company’s local manufacturing capability, engineering expertise, and lifecycle service offering.
The National Sales Manager plays a critical role in positioning the business as a high-quality, reliable, and technically superior alternative to existing or incumbent suppliers as well as low-cost imports, while maximising long-term contract value and aftermarket revenue.
Strategic Sales Leadership, Sales Strategy, & Execution
- Develop and execute the national sales strategy aligned with company growth objectives
- Deliver revenue, margin, and market share targets across all product categories
- Identify growth opportunities in emerging sectors (e.g. energy storage, renewables integration, automation)
- Position the company around:
- Drive penetration in key sectors:
- Monitor market trends, competitor activity, and pricing dynamics
Leadership & Team Management
- Build, lead, coach, and develop a high-performing national sales team
- Set clear KPIs across revenue, gross margin, pipeline, and customer retention
- Drive a disciplined sales process and accountability culture
- Support succession planning and talent development
Key Account Management
- Personally lead relationships with top-tier national accounts and OEM partners
- Engage at executive level with procurement, operations, and engineering stakeholders
- Lead complex contract negotiations, tenders, and long-term service agreements
- Secure long-term supply and service agreements (3–7+ years)
- Drive national alignment across multi-site customers
- Ensure high customer satisfaction and retention
Commercial Performance & Pricing
- Own national P&L contribution from the sales function
- Own pricing strategy and discount governance to protect margins
- Lead large-scale tender submissions and contract structuring
- Structure long-term contracts that bundle:
- Drive service and aftermarket revenue growth (maintenance, replacement cycles, fleet management)
Cross-Functional Collaboration
- Act as the commercial interface to Australian manufacturing operations:
- Provide market feedback into:
- Custom solutions
Aftermarket & Lifecycle Revenue Growth
- Drive high-margin recurring revenue through:
- Increase customer lifetime value (CLV) across installed base
Market Positioning & Brand Leadership
- Strengthen positioning as a premium Australian supplier and manufacturer
- Support marketing in promoting:
- Represent the company in industry forums and key customer engagements
Forecasting, Pipeline & Governance
- Deliver accurate forecasting aligned to production planning
- Maintain strong CRM discipline and pipeline visibility
- Lead structured tender processes for large national contracts
Safety, Compliance & ESG
- Champion safety across all customer interactions and site activities
- Ensure alignment with:
- Support sustainability initiatives (battery lifecycle, recycling programs)
Key Performance Indicators (KPIs)
- Revenue growth (YoY)
- Gross margin % (primary metric vs revenue alone)
- Market share by segment
- Key account retention and growth
- Sales pipeline conversion rates
- Team performance and engagement
- Forecast accuracy
- Contracted revenue (multi-year agreements)
- Aftermarket / service revenue mix (%)
- Customer lifetime value (CLV) growth
Requirements
Essential
- 8–12+ years of sales leadership experience in industrial, technical, or B2B environments
- Strong experience in capital equipment, industrial products, or energy-related sectors
- Demonstrated ability to win and manage large, complex contracts
- Commercial acumen with strong pricing and margin management capability
- Proven track record in premium, value-based selling environments
- Experience working with manufacturing or OEM business models
- Strong commercial acumen, including pricing and contract structuring
- Demonstrated success managing large, complex, multi-site customers
Highly Desirable
- Experience in:
- Exposure to OEM and dealer sales channels
Capabilities & Competencies
- Strategic thinking with strong execution discipline
- Leadership presence and team development capability
- High level negotiation skills (executive-level, long-cycle deals)
- Customer-centric mindset
- Resilience and adaptability in competitive markets
- Value-based and consultative selling mindset
- Ability to translate technical capability into commercial outcomes
- Strategic thinking with operational alignment (sales ↔ manufacturing)
- Data-driven and financially literate
Qualifications
- Bachelor’s degree in business, Engineering, or related field (preferred)
- MBA or equivalent (advantageous)
Benefits
Does this sound like you, and are you interested in a varied range of tasks? Then apply now!
Sunlight Group Energy Storage Systems is a world-leading technology company and provider of innovative industrial and off-road energy storage solutions. We carry over 30 years of experience in the development, production and distribution of lead-acid and lithium-ion batteries for industrial mobility, leisure mobility, and Energy Storage Systems (ESS) for renewables.
A rapidly growing global business, Sunlight Group supplies the international market with innovative and sustainable products manufactured and assembled in our state-of-the-art facilities in Greece, Italy, Germany, Israel, and USA, and distributed to more than 115 countries worldwide.
Sunlight Group is committed to innovating and delivering sustainable energy storage solutions that will preserve our planet from climate change. Our top-notch R&D focuses on developing lithium-based and environment-friendly battery technology that will render energy storage more accessible and reliable and contribute to the goal of energy transition and safety.
We believe that Power is Knowledge, and our mission is to tirelessly pursue knowledge through data and insights. And turn those into innovation which serves our customers and improves people’s lives.
Sunlight Group's research project is included in the European Battery Innovation – EuBatIn, which is an Important Project of Common European Interest (IPCEI). The scope of the project includes the research and development of battery systems (WS3) that will make use of the lithium-ion cells developed in the first stage of the project (WS2).
Total eligible cost € 112,97Μ
Grants € 49,9M
