Job Summary

The National Sales Manager will serve as the custodian of our client's business across Ghana, ensuring the achievement of sales and collection targets, product availability, effective Route-to-Market (RTM) execution, and team leadership. This role requires strategic oversight of sales operations across multiple channels while fostering growth for assigned principal products.

Sales & Revenue Growth

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  Achieve monthly, quarterly, and annual sales targets (both volume and value) as set by the company.

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  Ensure consistent collection of payments from customers to meet monthly collection goals.

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  Drive growth and numeric expansion through the onboarding of new outlets and customers.

Market Penetration & Coverage

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  Ensure product availability in all relevant outlets and sales channels (including traditional trade and modern trade) across the country.

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  Supervise the deployment and maintenance of Point-of-Purchase (POP) materials in alignment with principal company standards.

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  Manage stock levels to minimize overstocking or stock-outs across territories.

Team & Operations Management

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  Oversee and develop a robust secondary sales force and nationwide distribution network.

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  Provide leadership and direction to internal sales teams and liaise effectively with representatives from the principal company.

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  Monitor and manage the execution of all trade programs and promotional activities.

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  Drive performance management and coaching of sales personnel to optimize productivity.

Strategy & Reporting

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  Develop and implement strategic sales plans aligned with company objectives.

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  Monitor competitor activities and deliver timely market insights to the Business Head.

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  Prepare and submit accurate reports on sales performance, collections, promotional activities, and market developments.

Debt Management

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  Ensure effective credit control and manage customer debts across all channels to remain within acceptable risk limits.

Requirements

Technical and Functional Skills

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  Excellent oral and written communication skills

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  Strong negotiation and persuasion skills

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  Results-driven with the ability to work under pressure

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  Solid mathematical and analytical ability

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  Competency in Microsoft Office tools (Excel, Word, PowerPoint, Outlook)

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  Strong problem-solving and critical thinking skills

Knowledge Areas

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  Comprehensive understanding of Ghana’s consumer goods market and retail channel structures

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  In-depth knowledge of sales principles and channel management

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  Sound financial literacy and ability to interpret financial data

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  Awareness of market trends and competitor activities

Qualifications & Experience

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  A Master’s Degree in Business Administration, Marketing, Sales, or a related field

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  Minimum of 3 years’ relevant experience in a similar sales leadership role, preferably in the Fast-Moving Consumer Goods (FMCG-Non-food) sector

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  Experience in team management and working with distribution networks

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  Fresh graduates with high leadership potential and relevant exposure may also be considered.

Benefits