Position Overview
:

We are seeking a dynamic and results-oriented
National Marketing Manager
to lead the
strategic marketing initiatives of our Client in the FMCG sector. The ideal
candidate will have a proven track record of driving brand growth, leading
high-impact campaigns, and delivering measurable results. This role requires a
creative, analytical, and collaborative leader with a strong understanding of
the FMCG landscape and consumer behavior.

Responsibilities

•
Strategic Planning:
Develop and
implement comprehensive marketing strategies to achieve national sales targets,
brand growth, and market penetration.

•
Brand Management:
Oversee brand
positioning, ensuring alignment with company values and customer expectations
while maintaining a competitive edge in the market.

•
Campaign Development:
Design and
execute innovative marketing campaigns across multiple channels (digital,
traditional, and in-store) to drive consumer engagement and loyalty.

•
Market Analysis:
Conduct in-depth
market research to identify trends, consumer insights, and competitive
dynamics, providing actionable recommendations to the leadership team.

•
Product Launches:
Lead national product
launch initiatives, including market analysis, promotional planning, and
cross-functional coordination with sales, R&D, and supply chain teams.

•
Team Leadership:
Manage and mentor a
team of marketing professionals, fostering a culture of excellence, creativity,
and accountability.

•
Budget Management:
Develop and manage
the marketing budget, ensuring cost-effective allocation of resources to
maximize ROI.

•
Stakeholder Collaboration:
Work closely
with the sales, distribution, and operations teams to ensure cohesive execution
of marketing plans and alignment with business objectives.

•
Performance Metrics:
Establish and
monitor KPIs to measure the effectiveness of marketing activities, reporting
results to senior management and making data-driven adjustments as needed.

•
Digital Transformation:
Leverage
digital marketing tools and analytics to enhance brand visibility and consumer
engagement in the digital space.

Requirements

Requirements

•
Bachelor’s
degree in Marketing, Business Administration, or a related field. A master’s
degree or MBA is preferred.

•
A
minimum of 10 years of progressive marketing experience in the FMCG industry,
including at least 3 years in a
National
Marketing Manager
or equivalent leadership role.

•
Proven
expertise in brand management, market analysis, and integrated marketing
campaigns.
Strong track record of leading
successful product launches and high-impact marketing initiatives.

•
Exceptional
leadership and team management abilities. Strong analytical and problem-solving
skills, with proficiency in leveraging data for decision-making.

•
Excellent
communication and presentation skills, with the ability to influence
stakeholders at all levels.

•
Proficiency
in digital marketing platforms, tools, and analytics.
Key Competencies

•
Strategic
thinking with the ability to translate vision into actionable plans.

•
Creativity
and innovation in developing marketing strategies and campaigns.

•
Strong
business acumen and understanding of the FMCG market dynamics.

•
Results-oriented
mindset with a focus on driving growth and achieving objectives.

Benefits

Remuneration:
Opened
for negotiation

Mode of Work:
On-site