Job Description

National Field Marketing Manager defines, lead, and continuously evolve the national Field Marketing vision, strategy, and organization — positioning Field as a core growth engine for brand love, consumer recruitment, and business impact.

The role ensures a powerful top-down and bottom-up flow between national and field teams, translating global and national priorities into locally relevant strategies, programs, and ways of working. Working cross-functionally across Brand, Sports, Culture, Communications, Sales, and Operations, the role contributes directly to the annual and long-term business plans by shaping, planning, and enabling brand and marketing initiatives across the full marketing mix.

By designing a future-ready Field Marketing ecosystem and embedding Field early in strategic planning, this role ensures that consumer collecting, on-premise, off-premise, and new business opportunities are leveraged to create strong local impact, deep consumer connections, and sustainable business growth.

National Field Marketing Strategy, Vision & Portfolio

• Own the national direction of Field Marketing and its long-term evolution.
• Define and lead the national Field Marketing vision, strategy, and multi-year roadmap aligned with company priorities
• Translate global strategies into a clear national Field Marketing direction, programs, and ways of working
• Design and continuously evolve the Field Marketing ecosystem (Field, Student Marketing, regionalization models, new structures, cells, capabilities)
• Own the national plans of Field Marketing initiatives and platforms
• Identify white spaces, innovation opportunities, and future capabilities
• Design, pilot, and scale ownable national moments, platforms, and IPs
• Ensure continuous evolution of Field Marketing based on trends, learnings, and consumer shifts

Holistic Business Ownership & Cross-Functional Leadership

• Ensure Field Marketing is embedded in business strategy, not only execution.
• Lead the development of the national Field Marketing budget
• Own synchronization between Marketing, Sales, and Operations across all Program Fundamentals
• Act as the national Field Marketing strategic partner to Brand, Sports, Culture, Communications, RBMN, Sales, and Operations
• Co-create national priorities, launches, big moments, and long-term platforms
• Ensure Field is embedded early in strategic planning and business discussions
• Represent Field Marketing in leadership forums, business reviews, and HQ alignment
• Drive Field Marketing’s contribution to brand health, recruitment, distribution, and consumption occasions

Multi-Region Leadership, Governance & Organization Design

• Build and lead a high-impact, future-ready national Field organization.
• Lead, coach, and develop all Field Marketing Managers and national Field teams
• Build a strong regional leadership culture rooted in accountability, creativity, and collaboration
• Define clear roles, responsibilities, decision frameworks, and ways of working
• Oversee territory design, regionalization, resourcing models, and scalability frameworks
• Ensure consistency in national standards while protecting strong local empowerment and relevance
• Drive alignment, performance management, and governance across all Field regions

People Leadership, Capability Building & Culture

• Create a high-performing organization and strong leadership pipeline.
• Build a high-performing national Field Marketing organization
• Own succession planning, talent pipelines, and future capability needs
• Oversee senior hiring decisions within Field Marketing
• Set standards for onboarding, coaching, development frameworks, and performance management
• Personally coach Field leaders and act as a culture carrier of Red Bull values
• Foster engagement, belonging, leadership maturity, and growth mindset across Field teams

Insights, Intelligence & Performance Management

• Turn field intelligence into strategic advantage
• Own the national Field and Student Marketing insight system
• Ensure structured flow of consumer insights, regional learning, competition tracking, and field intelligence
• Ensure all plans are built on deep consumer understanding, data, and learning agendas
• Drive excellence in KPIs, business intelligence tools, reporting systems, and performance tracking
• Connect with global teams and other markets to exchange best practices
• Translate insights into strategic decisions, innovation, and capability building
• Position Field Marketing clearly through strong national reporting and business contribution narratives

Operational Excellence, Financial Ownership & Sustainability

• Ensure scalable, efficient, and compliant national operations.
• Oversee national excellence across sampling strategy, university frameworks, operational models, agencies, and partnerships
• Drive continuous improvement of processes, tools, and Field infrastructure
• Ensure strong risk management, compliance, and operational sustainability
• Own the national Field Marketing budget and financial planning
• Ensure strong phasing, forecasting, and investment tracking
• Challenge ROI, efficiency, and effectiveness of Field investments
• Identify opportunities for scale, synergies, and long-term cost optimization

Qualifications

Bachelor’s degree in marketing, Business, or a related field.

8+ years of experience in Marketing, Field Marketing, or Brand Marketing within complex or multi-region organizations.

Proven experience leading multi-layered teams, with a strong track record in people development, coaching, and succession planning.

Demonstrated success in building and scaling Field Marketing structures, programs, and ways of working.

Strong background in consumer-centric marketing, brand activation, and local market execution models.

Proven cross-functional leadership exposure across Marketing, Sales, Operations, Finance, and HR.

Strategic leadership capability with strong business planning, prioritization, and decision-making skills.

High-level stakeholder management and influence skills, with the ability to align senior leadership and cross-functional partners.

Strong systems-thinking and insight-driven mindset, with the ability to translate data and learnings into strategic direction.

Excellent communication and storytelling skills, with the ability to operate both strategically and hands-on in a dynamic environment.