Job Description

Job Title:

National Director, Digital Marketing

Department:

Marketing

Master Department:

Marketing

Report to:

Assistant Vice President of Marketing

Effective Date:

July 2, 2026

FLSA Exempt Status:

​​Exempt​

DreamFields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry. DreamFields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.

Jeeter is looking for a Digital Marketing Director to lead the development and execution of our overall digital marketing strategy. You'll own our digital presence end to end, including advertising, content, website, email/SMS, and influencer programs, while bringing a modern, AI-savvy approach to the work We want someone fluent in today's AI and automation platforms who can put them to work to streamline our digital programming and execute faster, smarter, and at greater scale. This is a role for a highly skilled marketer who can set strategy and roll up their sleeves to help build out the programs, knowing how to amplify content and stretch every campaign across channels.

Duties/Responsibilities

Strategy & Execution Leadership

• Lead the development and execution of Jeeter's overall digital marketing strategy, ensuring alignment with business and marketing goals and brand identity.
• Follow and ensure alignment with the overall marketing calendar across all channels and campaigns.
• Be AI-savvy, putting AI and automation platforms to work to streamline digital programming and campaign execution, increasing output and efficiency without simply adding headcount.
• Stay ahead of an ever-changing cannabis landscape by identifying and testing new platforms and channels while continuously optimizing the ones we already use.

Advertising Strategy & Account Engagement

• Direct and optimize targeted B2B and B2C advertising efforts, ensuring campaigns effectively drive sales and engage the desired audience.
• Manage and optimize digital advertising campaigns with cannabis media partners, ensuring we resonate with the target customer base.
• Oversee the digital advertising budget, ensuring efficient resource allocation and maximizing ROI through data-driven decision making, automation, bid management, and creative testing.
• Lead online programming with key accounts, expanding digital engagement and reach with those that have a significant digital footprint
• Collaborate with the Visual Merchandising (VM) team to create in-store print and digital assets that support lead generation and customer engagement initiatives.

Content Distribution & Digital Presence Management

• Build a distribution-first approach to content, maximizing the reach and impact of every asset through repurposing and cross-platform amplification
• Drive organic and social growth through short-form video, creator partnerships, influencer collaborations, and platform-native content strategies.
• Amplify top-performing content across owned, earned, and paid channels, including SEO/AEO, syndication, programmatic media, and cross-channel distribution.
• Oversee and ensure consistent messaging across website, social media, email, SMS, and other digital channels
• Partner with creative teams to manage website content, perform content audits, and maintain site functionality and accuracy.
• Ensure mobile-first design principles, website optimization, and search visibility best practices are consistently implemented
• Utilize Google Analytics, Hotjar, and other digital analytics tools to monitor channel performance and identify optimization opportunities.

Email & SMS Marketing Strategy

• Lead the development and execution of lifecycle marketing strategies, including drip campaigns, promotional emails, newsletters, and SMS marketing programs.
• Manage subscriber acquisition and retention strategies while ensuring personalized and segmented audience engagement.

Influencer Marketing & Partnership Management

• Develop and execute a comprehensive influencer marketing strategy that leverages brand ambassadors, budtenders, creators, and social influencers to increase awareness and engagement.
• Establish and manage strategic partnerships that support brand growth and market visibility.
• Oversee the creation of digital and print materials that support ambassador programs, events, and lead generation efforts.

Performance Analytics & Continuous Improvement

• Analyze performance metrics across all digital marketing channels to evaluate campaign effectiveness and identify opportunities for optimization.
• Leverage AI-driven and predictive analytics to generate insights and support strategic decision-making.
• Deliver actionable recommendations and performance updates to senior leadership that drive measurable business impact and return on investment.

Agency & External Partner Management

• Manage relationships with external agencies and partners, including PR, advertising, email, media, and creative vendors.
• Ensure agency performance aligns with business objectives, brand standards, and strategic priorities

Requirements/Qualifications:

• Minimum of 8 years of digital marketing experience with a proven track record of developing strategies, leading teams, and executing successful campaigns.
• AI-savvy and fluent in modern AI and automation platforms, including generative AI, AI-powered analytics, and marketing automation technologies.
• Demonstrated success in content distribution, content amplification, social growth, SEO/AEO strategy, influencer marketing, and paid media execution.
• Expertise in Google Analytics, SEO, media buying, website optimization, and content management systems.
• Strong experience managing email platforms, CRM systems, digital advertising programs, and audience segmentation strategies.
• Proven ability to lead cross-functional initiatives, manage agency relationships, and execute integrated marketing campaigns across multiple channels.
• Hands-on leadership style with the ability to develop strategy while actively contributing to execution.
• Exceptional communication, collaboration, and stakeholder management skills.
• Strong analytical and results-oriented mindset with a commitment to data-driven decision-making and continuous optimization.
• Passion for the cannabis industry and an understanding of its unique marketing landscape

Physical Requirements:

• Ability to sit and work at a computer for extended periods.
• Ability to perform repetitive hand and arm movements, including prolonged typing.
• Ability to view a computer screen for extended periods.
• Ability to travel periodically for industry events, partner meetings, and company initiatives.

Work Schedule (Exempt):

This is a full-time, exempt position that requires flexibility to work the hours needed to meet business needs, including occasional extended hours, weekends, and holidays. Schedules and expectations may change based on operational priorities and organizational demands

Allergen Info:

Positions in our production facilities may lead to regular exposure to cannabis plant material, dust, and other potential allergens. Individuals with sensitivity to pollen, molds, or strong odors may experience discomfort. Appropriate personal protective equipment (PPE) is provided and required

EEOC:

DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

#ENGWC