Job Description

The Position: National Consultant: Outreach and Public Engagement Coordinator

Hiring Office: UNFPA Thailand Country Office

How you can make a difference:

UNFPA is the lead United Nations agency for delivering a world where every pregnancy is intended, every childbirth is safe, and every young person's potential is fulfilled. The UNFPA Strategic Plan for 2026-2029 articulates the organization’s response to a complex global environment, providing a roadmap for resilience and renewal. It is designed to accelerate the implementation of the Programme of Action of the International Conference on Population and Development (ICPD) and the achievement of the Sustainable Development Goals by 2030. This mandate is pursued through a focus on four interconnected outcomes: ending the unmet need for family planning; ending preventable maternal deaths; ending gender-based violence and harmful practices; and adapting to demographic change through evidence and rights-based policies.

In a world where fundamental human rights are at risk, we need principled and ethical staff who embody these international norms and standards and will defend them courageously and with full conviction.

UNFPA is seeking candidates who transform, inspire, and deliver high-impact sustained results, ensuring effective external relations, communications, partnership-building and resource mobilization in a rapidly changing development and funding landscape. We need staff who are transparent, exceptional in how they manage the resources entrusted to them, and who commit to delivering excellence in programme results

Purpose of consultancy:

UNFPA is the United Nations sexual and reproductive health agency. The three Transformative Results in the new UNFPA Strategic Plan aim to end preventable maternal deaths, the unmet need for family planning, gender-based violence, and all harmful practices globally.

In Thailand, UNFPA has worked for five decades. Within the scope of Sustainable Development (SDGs) and UN Sustainable Development Cooperation Framework (UNSDCF), UNFPA Thailand It has implemented now begins its cooperation framework with the Thai government under the 12th country programme to accelerate the three Transformative Results amid population ageing in the country together with multiple stakeholders including but not limited to Government, CSO, private sector, UN agencies and relevant development partners. In this regard, UNFPA Thailand seeks to expand its public reach and engagement by leveraging traditional media, social media, and other effective communication channels well as other possible tools to promote UNFPA’s mandates. This includes promoting good work results as well as to increase UNFPA’s visibility among Thai citizens both online and offline and to recruit supporters from the general public as advocates for policy changes and resource mobilisation to accelerate the three Transformative Results. This will support Thailand to become a high-opportunity society in which vulnerable population groups, including women and girls, LGBTIQ+ community, youth with disabilities, ethnic youth, teen mothers, and older persons, can enjoy rights to sexual and reproductive health and a life free of gender-based violence so that young people can fulfil their potential and become high-quality human capital to drive Thailand to reach its sustainable development goals.

UNFPA Thailand has a flagship initiative that actively supports its work and partners to promote sexual and reproductive health and rights (SRHR), including the prevention of adolescent pregnancy, ending gender-based violence, and promoting gender equality. The work addresses population changes, utilizes data and innovation, and is based on a life-cycle approach to population aging. All projects are designed to accelerate progress towards achieving the Sustainable Development Goals, particularly SDG 3 on good health and well-being and SDG 5 on gender equality.

Given the increased and complex demand for public outreach and engagement, UNFPA Thailand requires consultancy support to efficiently deliver these services.

Scope of work:

Under the overall guidance and direct supervision of the Head of Office, the Outreach and Public Engagement Coordinator will work in close collaboration with all members of the UNFPA Thailand Country Office to support the implementation of the Country Office’s communication strategy and plans. The incumbent will also provide support to all output-related projects, working closely with output managers, donors, implementing partners, UN Agencies, and relevant external partners to support communications outreach with online and mainstream media, and public engagement activities for UNFPA Thailand.

1. Support the implementation of public engagement activities. This includes the development of social media strategy including KPIs and SEOs and its implementation, updating website, engagement with traditional media, relevant public events and campaigns, management of the production of communications materials and contents as per UNFPA corporate guideline and good practices, provision of technical support to the overall implementation of UNFPA Thailand Country Office’s communications strategy and annual work plan in collaboration with UNFPA members, government, civil society organisations, academics, media, young people, UN agencies, development partners and private sectors.
2. Lead the production, publication, and dissemination of social media assets in Thai and English languages in various formats (e.g., infographics, videos, etc.), including writing draft posts, production of content (graphic design, audio/video editing, etc.), obtaining clearances, editing copy, and coordinating design approval, posting social media posts and managing responses on the UNFPA Thailand’s present and future social media platforms including but not limited to FB, Twitter, Instagram, YouTube, Flickr and Tik Tok. This includes coordinating outreach/ public activities, monitoring and reporting on progress to increase followers or followers’ interactions, taking appropriate follow-up actions, and analysing the outcomes of the social media activities.
3. Support the implementation of UNFPA Thailand CO’s All Project activities; relating to public outreach and partnerships with government, civil society organisations, academics, media, young people, UN agencies, development partners and the private sectors with full alignment of UNFPA corporate policies, standard and good practices. This will be done in close coordination with the Output 1, 2, and 3 managers who oversee the UNFPA mandate’s portfolio. This includes:
   1. Provision the planning and implementation of communications campaigns on social media platforms. Under close supervision and guidance of Head of Office, prepare draft content, including translating or adapting social media assets from UNFPA’s Media and Communications Branch into Thai;
   2. Identify and formulate public outreach engagement findings, lessons learned, and recommendations to the management and the UNFPA Team;
   3. Contribute to the implementation of the Communications Strategy;
   4. Collaborate and coordinate with other UN agencies, government agencies, NGOs, and other organisations on outreach and public engagement;
   5. Provide support and guidance to colleagues, consultants, and/or interns on social media communications;
   6. Perform other duties as required.
4. Identify new and potential partners as well as develop action plans for outreach, public engagement with relevant partners to promote UNFPA mandate and results. This includes:
   1. Identify outreach opportunities by maintaining active communication with partners and media;
   2. Research, collect, and analyse data to contribute to strategies for the best outreach and communications practices;
   3. Collaborate with team members and cross-analysed data for outreach outcome statistics;
   4. Maintain and update a list of media contacts and foster relationships with key media, KOLs, social influencers;
   5. Organise and enable coverage of activities and events by UNFPA and provide media with key information from UNFPA;
   6. Organise, coordinate and implement online and off-line campaigns and events for UNFPA, coordinating with the public and private partners, such as exhibitions, outreach to young people and communities as well as target audience of UNFPA Thailand as per the Country Programme Document;
5. Support the Capacity Development initiatives for UNFPA team members and its partners including but not limited to implementing partners, donors and other external partners to ensure UNFPA’s corporate standard alignment. This includes conducting research with a broad scope of information sources, printed and electronic; compile and share information as guidance in preparing and producing communications products/services for external audiences at the national and sub-national levels, including the general public and the private sector on social media and other relevant platforms.
6. Monitoring, Reporting, and General Duties: This scope requires the incumbent to identify and formulate findings, lessons learned, and recommendations on public outreach to UNFPA management and the team. The incumbent will contribute to the overall implementation of the Communications Strategy, collaborate and coordinate with other UN agencies and organizations on public engagement, and perform other duties as required.
7. Data Analytics and Insights: Monitor and analyse key performance indicators (KPIs) across digital platforms (Facebook, Instagram, TikTok, YouTube, website, etc.) to assess reach, engagement, conversions, and audience sentiment. Generate data-driven insights and actionable recommendations to enhance advocacy, policy engagement, and partnership strategies. Regularly benchmark UNFPA Thailand’s digital performance against peer UN agencies, government bodies, civil society organisations, and private sector partners to ensure competitiveness and continuous improvement.
8. Resource Mobilisation Support Resource Mobilisation Support: The consultant will work closely with and provide communication support to the Partnership and Resource Mobilisation (PRM) Coordinator in the following areas:
   1. Produce high-quality communication products tailored for development partners (e.g., social media content, newsletters, reports, infographics, and videos).
   2. Assist the PRM Coordinatorin positioning UNFPA as a partner of choice for CSR and philanthropic initiatives through compelling outreach and brand-alignment campaigns.
   3. Develop partner-specific digital toolkits, donor briefs, and storytelling packages to highlight impact and strengthen donor relations.
   4. Coordinate joint communication activities with partners (e.g., events, press engagements, and digital campaigns), ensuring consistent branding and messaging, under the guidance of the PRM Coordinator.
   5. Track and analyse partner-related media and digital coverage to demonstrate visibility and the value delivered to donors.
   6. Identify and propose innovative visibility opportunities (e.g., influencer collaborations, co-branded campaigns, thought leadership articles) to support partner acquisition and retention.
   7. Provide communication and design inputs to strengthen fundraising proposals and presentations prepared by the PRM Coordinator.
      

Duration and working schedule: 1 October - 31 December 2026 (60 working days) with the possibility of extension.

Place where services are to be delivered: Bangkok, Thailand

Delivery dates and how work will be delivered:

Output-based deliverables as follows:

1. Monthly analytical report of activities and progress as per the scope of work listed in the ToR including lessons learnt and recommendations of way forward to strengthen work results in the future by 31 October 2026
   
2. Monthly analytical report of activities and progress as per the scope of work listed in the ToR including lessons learnt and recommendations of way forward to strengthen work results in the future by 30 November 2026
   
3. Monthly analytical report of activities and progress as per the scope of work listed in the ToR including lessons learnt and recommendations of way forward to strengthen work results in the future by 31 December 2026

Monitoring and progress control, including reporting requirements, periodicity format and deadline:

1. Attend the CO meetings and technical meeting;
2. Regular update on progress with the supervisor.

Supervisory arrangements: Head of Office, UNFPA Thailand

Expected travel: 1-2 trips to Chiang Rai or Khon Kaen or as assigned

Required expertise, qualifications and competencies, including language requirements:

Education:

• Master's degree in development communications, media relations, journalism,
  
  publishing, public relations, or related fields.

Knowledge and Experience:

• At least one year of experience at the professional level in public relations, outreach, media, communications, or advocacy.
• Ability to translate development-related technical work into public-friendly contents is desirable.
• Proven ability and experience in developing media content including developing in-house video, and photographic materials that clearly communicates complex and sensitive development agenda for outreach and public engagement through traditional media, social media, prints, communications materials, and audio-visual materials are required.
• Experience in media relations both online and offline and strong established media relationships is required.
• Working experience with UN or multilateral or international organisations is an advantage.
• Competent in the usage of computers and office software packages, good knowledge, and experience in handling web-based management systems.
• Experience in conceptualising and managing communications plans, social media platforms, new media, and the production of communications materials, including detailed reports, is an advantage.
• Demonstrated experience in designing and implementing communications and/or media outreach plans in support of overall corporate/ organisational goals is desirable.

Languages:

• Proficient in English and Thai languages, spoken and written.

Required Competencies:

Values:

• Exemplifying integrity,
• Demonstrating commitment to UNFPA and the UN system,
• Embracing cultural diversity,
• Embracing change

Core Competencies:

• Achieving results,
• Being accountable,
• Developing and applying professional expertise/business acumen,
• Thinking analytically and strategically,
• Working in teams/managing ourselves and our relationships,

UNFPA Work Environment:

UNFPA provides a work environment that reflects the values of gender equality, diversity, integrity and healthy work-life balance. We are committed to ensuring gender parity in the organization and therefore encourage women to apply. Individuals from the LGBTQIA+ community, minority ethnic groups, indigenous populations, persons with disabilities, and other underrepresented groups are highly encouraged to apply. Reasonable accommodation may be provided to applicants with disabilities upon request, to support their participation in the recruitment process. UNFPA promotes equal opportunities in terms of appointment, training, compensation and selection for all regardless of personal characteristics and dimensions of diversity. Diversity, Equity and Inclusion is at the heart of UNFPA's workforce - click here to learn more.

Disclaimer:

Selection and appointment may be subject to background and reference checks, medical clearance, visa issuance and other administrative requirements.

UNFPA does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process and does not concern itself with information on applicants' bank accounts.

Applicants for positions in the international Professional and higher categories, who hold permanent resident status in a country other than their country of nationality, may be required to renounce such status upon their appointment.