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  Drive strategic expansion of the national coffee division by identifying and executing growth opportunities.
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  Lead and manage national coffee sales initiatives in collaboration with regional managers to achieve targets.
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  Develop, manage, and maintain strong client relationships, including contract negotiation and SLA compliance.
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  Ensure consistent coffee quality standards across all regions, working closely with technicians and operations teams.
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  Design, deliver, and document national training programs and workshops for technicians and staff, ensuring compliance with HR training registers and Enterprise systems.
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  Oversee inventory and stock management to ensure optimal stock levels within SLA requirements.
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  Conduct market and competitor analysis to inform pricing, product offerings, and strategic direction.
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  Manage the coffee division budget, monitoring costs while maintaining quality and profitability.
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  Collaborate with operations, finance, and other business units to align coffee strategy with overall company objectives.
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  Enhance customer experience by implementing service improvement initiatives and addressing customer feedback and complaints effectively.
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  Provide technical coffee expertise and advisory support to operations and regional teams.
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  Professionalise coffee environments nationally, including product offerings, technician tools, depot workshops, and service standards.
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  Drive internal KPIs to ensure all contractual SLAs are consistently achieved across regions.

Requirements

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  Matric (required).
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  8–10 years’ technical experience within the coffee industry.
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  Proven experience in developing and executing sales strategies.
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  Demonstrated leadership experience within a national or multi-regional environment.
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  Relevant qualification in business, hospitality, coffee technology, or sales management (advantageous).
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  Willingness to travel nationally as required.

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  Strong attention to detail and deadline-driven approach.
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  Excellent time management and organisational skills.
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  Strong problem-solving and decision-making ability.
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  Effective written and verbal communication skills.
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  Strong negotiation and persuasion skills.
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  Relationship-building and client management expertise.
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  Intermediate proficiency in MS Office.
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  Strong business acumen and analytical thinking.
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  Ability to lead, motivate, and empower teams.
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  Training facilitation and knowledge transfer expertise.
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  High integrity, professionalism, and work ethic.
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  Adaptability and resilience in a changing environment.