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Quote from Hiring Manager
In the On-Premise channel, we don't just sell bottles; we build the environments where people celebrate life’s milestones. We are looking for a strategic partner who understands that our brands, like Jack Daniel’s and Woodford Reserve, are the heartbeat of the bar. If you have the commercial discipline of a top-tier consultant and the soul of a hospitality expert, you’ll find a home here. We don’t just want a manager; we want a 'rare character' ready to lead the future of our partnerships.
Meaningful Work From Day One
At Brown-Forman, your impact is immediate. You won’t just be following a script; you will be the lead architect of Joint Business Plans (JBP) for some of our most influential National accounts. From day one, you will:
Drive Strategic Growth: Own the long-term vision for your assigned accounts, creating "win-win" initiatives via Joint Business Planning and Quarterly Business Reviews that increase market share while driving customer profitability.
Champion Iconic Brands: Serve as the primary face of our portfolio, ensuring our brands are positioned as the first choice for consumers in the National On-Premise space.
Turn Insight into Action: Use data, market trends and category insights to build compelling commercial stories that move the needle for our partners.
This opportunity is a fixed term position, 1 year contract.
What You Can Expect
This is a high-visibility role that requires agility and a passion for the "on-ground" experience.
Commercial Ownership: You will manage the full P&L for your accounts, from trade spend and promotional investment to ROI evaluation and budget maintenance.
Collaboration in a Matrix: You’ll work closely with brand teams, finance, Marketing and regional on-premise managers to ensure national programs are executed flawlessly at the local level.
People Leadership: You will be responsible for the performance management, coaching, and career development of your direct report, ensuring they have the tools to succeed.
A Culture of Excellence: You’ll be part of a team that lives by the values of Integrity, Respect, and Trust, where your voice is heard and your professional growth is a priority.
What You Bring to the Table
Experience: Minimum 5–7 years of successful sales or key account management experience within the Alcohol/Beverage or FMCG industry.
Proven Leadership: Previous experience or a demonstrated high aptitude for people management, with a focus on coaching and driving team results.
Financial Acumen: Proven ability to create, control, and maintain financial analyses, including budget management and generating incremental profit streams.
Strategic Capability: Experience managing large National Accounts at the corporate level, including managing trading terms and tender processes.
What Makes You Unique
You possess an "ownership mindset," prioritising the needs of the overall Brown-Forman business and looking for ways to innovate rather than just maintain.
You have the ability to translate complex data into a clear, concise, and visually appealing narrative that engages customers and senior executives.
You thrive in a fast-paced, shifting landscape and can maintain a "team-first" attitude even when navigating difficult negotiations.
You genuinely love the On-Premise world and understand the nuances of what makes a beverage program successful for a retailer.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#ginmare #LI
Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L2
Number of Openings Available:
1
Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.
