Job Title: National Account Manager, Luxury On Trade
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating!
We have identified an opportunity toaccelerateourluxuryagendabyourPremium and Super Premium market share and NSV. To achieve this, wehave created a dedicated luxury business unitin our GB Markettobuilddistinctive iconic luxury brands and execute via strong customer partnerships in all channels.This business unit willbe the experts for all things Luxury with strong partnership, strategic vision, brand passionand desireto shape the future with us.This is a dynamic and excitingopportunitywith a massive growth ambitionto workwith iconic global luxury brands.
This role is a key leadership role, reporting to the Head of LuxuryOn-tradeThis rolefocuses on a small number of large strategic customers,withbothaGB national & international footprint.
In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand's image and values.
The LuxuryOntradeteamplaysacrucialrole in transforming Diageo’s presence in the top 10% of on trade accounts, connecting our brands withluxury consumers in these outletsLuxury NAMwillbe an integral part of the senior commercial team, leading Diageo through atransformational journey,stepchangingitsluxury ambitionIt will also be the key point of contact for global commercial contracts, for customers with a head office in GB.
Experience / skills required:
Leadership commercial experiencein Luxury product categoriesor high-end accounts in theOntradeis preferred
Experience working with global customers, operating in multiplemarkets.
A proven track record of managingmultiple influentialretail customers and buildingnew brand opportunities, you will need previous experience in this sector to succeed.
Deep understanding of what is important to influential on trade GB customersand using this insight to drive the creation and execution of a clear and powerful commercial plan.
Finger on the pulse of what is happening on the ground in both on-trade and third spacevenues, and brilliant relationships with key influencers in the industry.
Experience building and activating luxury brands in conjunction with central marketing teams, demonstratinga clearbrand building capability androbustdecision making across commercial and marketinglevers
In depthcategoryknowledge acrossspiritsand the alcohol (& non-alcoholicdrinks) categories Passion for premium andSuperpremium brands, customers & consumers.
Advanced negotiation and customer relationship building skills
Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance.
Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes
Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them.
Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition
Accountabilities
Responsible for drivingthe internal P&Ldeliveryand external market sharegrowthoftheDiageo Luxury portfoliointhe regionLead the team to executional success by providing the strategic direction forregion,using market knowledge andoutletdata to build plans to win share and deliver exponential on-trade P&Lgrowth
Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation inoutlets, driving talkability andavailability.
Deliveragainst thedistribution and executiontargetseachmonth, quarter and year
Leadmulti-functional teams, implementing global commercial agreements(commercial & marketing)where appropriate.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Regular
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date :
2026-05-14

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.