Job Description

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

Primary Purpose:

The National Account Manager- MASS is responsible for managing, developing, and scaling Swisher’s national mass retail channel. This role serves as the primary commercial lead, partnering with distributors, cross functional partners, and retail customers to expand Swisher’s presence, accelerate distribution, and unlock incremental growth across targeted channels and product portfolios. The ideal candidate for this role would successfully maximize volume, revenue, share, distribution (POD’s), and profitability through strategic selling, customer engagement, and flawless execution of sales programs.

Key Responsibilities

• Own the commercial strategy and execution for assigned Mass channels, driving distribution expansion, sales performance, and profitable growth across key accounts
• Lead day‑to‑day account management across distributor, cross-functional, and retailer partners, ensuring alignment on objectives, execution priorities, and performance expectations.
• Identify and prioritize white space opportunities by channel, customer, and product, translating insights into actionable distribution, merchandising, and promotional plans.
• Maximize sales volume, revenue, and profitability through data driven selling, customer specific pricing and promotional strategies, and disciplined trade investment management.
• Partner with customers on category management and assortment strategies, delivering insights based business reviews that strengthen Swisher’s role as a value added category partner.
• Collaborate cross functionally with Field Sales, Marketing, Category Management, and Supply Chain to execute store resets, launches, and in store programs, ensuring consistent and effective execution.
• Develop and present customized annual and quarterly business plans that align Swisher’s growth priorities with customer objectives and channel dynamics.
• Represent Swisher at national and regional trade shows, industry events, and customer meetings to build relationships, prospect new opportunities, and advance channel expansion.
• Monitor performance, execution quality, and market feedback, proactively adjusting plans to address gaps and capitalize on emerging opportunities.
• Perform other duties as assigned.

Qualifications:

Required

• 7+ years of progressive Consumer Packaged Goods (CPG) sales experience

• Extensive customer knowledge and experience managing Walmart, including:
• Walmart systems and processes

• Scintilla data and analytics
• Walmart Connect and Walmart.com platforms
• Joint Business Planning (JBP) and execution

• Must be at least 21 at the time of employment
• Valid driver’s license
• Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)

Education Bachelor’s Degree in related field

Travel: This position requires up to 25% travel, including overnight stays, based on the geographic area and customer needs.

Preferred

• Experience with Target or other mass retail customers

Education Master’s degree in related field

Physical Requirements:

• Must be able to lift, carry, push, or pull materials weighing up to (or exceeding) 45 lbs
• Capability to navigate convenience stores, warehouses, and retail environments, including climbing ladders and working in tight or confined spaces
• Ability to sit and/or stand for prolonged periods

What we offer:

• Base salary and bonus program
• Company vehicle for business and personal use
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement
• Professional growth and development programs to help advance your career!