Job Description

Marketing Specialist – NAPA Australia

We’re looking for a Marketing Specialist who thrives on variety. One day you’ll be launching a national sales campaign, the next you’ll be planning a trade event, creating digital content or working with our sales team to deliver marketing that genuinely drives business growth.

If you’re a proactive marketer who enjoys building relationships and seeing your work come to life across multiple channels, we’d love to meet you.

Reporting to the NAPA Australia Marketing Manager, you will work closely with our Marketing, Sales, Merchandise, Operations and Digital teams to deliver effective and engaging marketing activity.

This is a varied role for someone who enjoys bringing campaigns to life across multiple channels from national promotions and digital content to customer loyalty initiatives and trade events.

Key responsibilities

• Coordinate and deliver national promotional campaigns
• Develop marketing collateral for print, digital and in-store channels
• Support B2B digital activity, including EDMs, website and social media content
• Manage customer loyalty and retention initiatives
• Partner with Sales and Merchandise teams to execute campaigns
• Assist with B2B digital strategy and Marketing Operations activity
• Coordinate industry and branch network tradeshows and events
• Analyse campaign results and customer insights to identify opportunities
• Contribute new ideas to strengthen the NAPA brand and customer experience

About you

To be successful in this role, you will have:

• 2–5 years’ experience in a marketing role
• Strong organisational and project coordination skills
• Excellent written and verbal communication skills
• The ability to build productive relationships with a range of stakeholders
• A creative and commercially minded approach
• Confidence working across multiple projects and deadlines
• Experience in retail, trade, automotive or a fast-paced B2B environment will be highly regarded

What’s in it for you?

• Work with a nationally recognised automotive aftermarket brand
• Be involved in major events, motorsport and customer activations
• Join a collaborative and supportive marketing team
• Career development opportunities across GPC Asia Pacific
• Team member discounts across Repco, NAPA, AMX and more
• Recognition, wellbeing and volunteer leave programs

At GPC Asia Pacific, we are passionate about what we do, pursue excellence, genuinely care for our people and customers, and win together.

Looking after you:

We are committed to ensuring our people are well looked after. In addition to a rewarding and challenging career, we will provide:

• Staff discounts across the GPC Asia Pacific group of Companies
• Private health insurance discounts
• Employee assistance program
• A highly safety conscious work environment
• We proactively support our working parents in a variety of meaningful ways, and our parental leave top-up allowance is one of the ways we do this
• Paid volunteer leave allowing you to give back to your chosen charity/community organisation

About us

NAPA is part of GPC Asia Pacific, alongside iconic brands including Repco, AMX and McLeod Accessories. With more than 100 years of automotive aftermarket heritage, we’re passionate about helping trade professionals keep Australia moving.

Known globally for our connection to motorsport, NAPA brings performance to life through customer experiences, partnerships and events—including Supercars and Sprint Cars in Australia.

GPC Asia Pacific

Movement is in our DNA. We are GPC Asia Pacific: one of the largest industrial and automotive aftermarket parts and service suppliers in Australia, New Zealand and South East Asia. Our iconic brands include Repco, NAPA, McLeod Accessories and Motion Industries.

Yet we are more than just a parts and service company. We propel people forward.

With over 8000 team members in Asia Pacific, and 60k+ globally, being part of Genuine Parts Company won’t leave you standing still. Reach is key to our success. Learn more about our business online at www.gpcasiapac.com

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.