Job Description

About the Team

The Scaled Growth Agency Marketing team, a part of Global Business Marketing (GBM), partners closely with Scaled Growth (Independent) Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency acquisition - bringing in new agencies into TikTok's advertising ecosystem.

The successful candidate will develop and execute marketing strategies that will drive new agency onboarding on TikTok by designing and implementing programs for agency education, campaigns for targeted outreach, C-suite engagement programs, bootcamps and enablement programs, industry partnership and event sponsorships, owned events and activations.

This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.

Responsibilities

- Plan & execute key marketing initiatives and programs to drive new agency acquisition, with strong alignment with global strategy and approach

- Plan & deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and sales engagement

- Scale and design ABM and similar targeted outreach programs

- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities

- Collaborate with regional and global marketing teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.

- Define success metrics and measure marketing impact against expansion and revenue goals.

Minimum Qualifications

- 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses

- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations

- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment

- Strong project management, stakeholder communication, and execution skills

- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes

Preferred Qualifications

- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments

- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders

- Familiarity with industry bodies, trade associations, and key marketing events across major global regions

- Experience designing educational programs, up skilling initiatives, and event strategies that drive commercial outcomes

- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends

- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution

- Familiarity with AI applications in advertising and marketing technology ecosystems