Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
The Data Analyst is responsible for turning raw CRM and campaign data into automated, reliable insights that optimize marketing performance and drive customer retention. This role requires a strong analytical mindset, technical proficiency, and the ability to translate complex data into actionable recommendations for marketing and growth teams.
You will be responsible for the following (Key Responsibilities):
Extract and Clean Data: Query, aggregate, and normalize large datasets from CRM platforms and multi-channel engagement campaigns.
Build Dashboards & Reports: Design, develop, and maintain automated dashboards and performance reports using BI and visualization tools.
Analyze Campaign Performance: Track and evaluate key performance indicators (KPIs) such as click-through rates, conversion rates, customer lifetime value (LTV), and churn.
A/B Testing Support: Assist marketing teams in setting up structured A/B tests for campaigns and analyze the results.
Audience Segmentation: Analyze customer behavior to build and refine dynamic audience segments for targeted marketing efforts.
We are looking for (Key Qualifications):
Analytical Rigor: A natural curiosity to dig past the "what" and find the "why" behind the numbers.
Technical Proficiency: Strong command of SQL for data extraction, GSheets/Excel for quick analysis, and BI tools for visualization.
CRM Savvy: A deep understanding of CRM architectures and how data flows between marketing automation tools.
Data Storytelling: Ability to translate complex data points into clear, compelling narratives for non-technical stakeholders.
Collaboration & Agility: Proactive communication style that thrives in a fast-paced environment working alongside marketing, product, and growth teams.
Delivers (What Success Looks Like):
Actionable Insights: Regular, data-backed recommendations that improve campaign open rates, conversions, and customer retention.
Single Source of Truth: Reliable, automated, and up-to-date marketing dashboards trusted by stakeholders and leadership.
Campaign Post-Mortems: Comprehensive post-campaign analysis reports detailing what worked, what didn’t, and next steps for optimization.
Data Integrity: Clean, well-mapped, and well-documented CRM data structures that ensure accurate reporting.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.
Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
