Job Description

About the Team

TikTok LIVE-Regional Operations-Korea aims to empower a safe, authentic, and inclusive LIVE environment and provide the best real-time experience that cultivates a sense of belonging enhances real-life experience, enables diverse businesses and provides economic opportunities for people to interact in real-time. Members with high motivation to grow gather, and there is a culture of open discussion from a qualitative and quantitative point of view.

Responsibilities

- Own the end-to-end growth strategy for the Music Creator ecosystem on TikTok LIVE Korea, including creator acquisition, activation, retention, and monetization.

- Identify and recruit high-potential music creators, singers, musicians, bands, and music talents through market research, industry networking, and partnership development.

- Design and execute scalable creator enablement programs, including onboarding, education, community building, content coaching, and growth initiatives.

- Develop and operate music-focused LIVE campaigns, showcases, seasonal events, and create growth programs to drive engagement and revenue.

- Plan and execute creator showcase opportunities, both online and offline, to increase creator exposure and strengthen TikTok LIVE's presence within the music industry.

- Establish and manage partnerships with external music organizations, festivals, entertainment companies, and industry stakeholders to create performance opportunities for creators.

- Collaborate with Marketing, Product, Agency Management, and regional teams to develop integrated growth strategies and promotional campaigns for music creators.

- Analyze creator performance, ecosystem health, and campaign effectiveness, providing actionable insights and strategic recommendations.

- Create operational frameworks, playbooks, and best practices to support the sustainable growth of the music creator ecosystem.