Job Description

Milestone Retirement Communities

Multimedia Manager

Position Title

Multimedia Manager

Department

Marketing

Reports To

Director of Marketing

Supervises

No direct reports; directs freelance photographers, videographers, editors, and production vendors on assigned projects

Partners With

Regional Directors of Sales & Marketing; Executive Directors; Life Enrichment; Culinary; Human Resources; Regional Operations

FLSA Classification

Hourly

Employment Type

Full-Time | Hybrid — Support Center Based with Regular Travel

Scope

Portfolio-Wide | Independent Living (IL), Assisted Living (AL), Memory Care (MC), and Corporate Brand

Travel Requirement

Regular travel to communities; all travel expenses fully covered by Milestone

Effective Date

August 2026

The Multimedia Manager owns the visual and content production layer of Milestone Retirement’s Marketing department. Reporting to the Director of Marketing, this role photographs and films the full portfolio of communities, produces social and digital content, and manages distribution across owned and local channels — turning authentic resident life into stories that drive occupancy, referral relationships, and brand reputation for both individual communities and the corporate brand.

This is a hands-on, high-impact production role. The Multimedia Manager works from a dedicated multimedia office with professional photography, video, and 3D capture equipment, holds a clear creative mandate, and has direct, measurable influence on lead volume, tour conversion, and census growth across the organization. The role balances creative craft with operational discipline: shoots are planned around community operations, assets are organized so any community or regional leader can find and use them, and every piece of content is captured and published within Milestone's consent, privacy, and brand standards.

The Multimedia Manager exemplifies Milestone's three core values — Compassion, Innovation, and Accountability — in every interaction with residents, families, Team Members, vendors, and prospective residents. Working in occupied senior living communities requires a person who earns trust before raising a camera, honors dignity and privacy without exception, and treats residents as people first and subjects second.

Core Value

How It Shows Up in This Role

Compassion

We lead with empathy and genuine care. The Multimedia Manager earns trust before capturing a moment, asks permission every time, honors resident dignity and the right to decline, and represents aging with warmth and respect rather than stereotype.

Innovation

We seek better ways to tell our story. The Multimedia Manager tests new formats, platforms, and capture techniques — short-form video, 3D tours, resident-voiced storytelling — and uses performance data to invest effort where it moves occupancy.

Accountability

We own our outcomes. The Multimedia Manager delivers on committed timelines, maintains an organized and audit-ready asset library with signed media releases on file, reports content performance honestly, and protects the brand in every published piece.

The Multimedia Manager reports directly to the Director of Marketing and works in close partnership with National Director of Resident Transitions, and community Executive Directors. The Multimedia Manager exercises delegated authority to:

• Plan, schedule, and execute all photography, video, and 3D capture across the Milestone portfolio, coordinating directly with community leadership on timing and access.
• Set and enforce visual brand standards for photography, video, and social content, including approval authority over imagery submitted by communities for use on Milestone-controlled channels.
• Own and administer the brand and media asset library, including naming conventions, permissions, retention, and archival.
• Publish and schedule content across community and corporate social channels within approved messaging strategy, and to hold or remove any asset that does not meet consent, privacy, or brand standards.
• Direct freelance photographers, videographers, editors, and production vendors on assigned projects, and recommend vendor selection and budget to the Director of Marketing.
• Escalate consent, privacy, resident dignity, reputational, or regulatory concerns to the Director of Marketing immediately, and to withhold publication until the concern is resolved.

Essential Functions

Photography

• Plan and execute photography at Milestone communities including lifestyle, environmental, culinary, resident and family, event, life enrichment, and Team Member headshot work.
• Build shot lists in advance with the Director of Marketing, National Director of Resident Transitions & Marketing, and Executive Director so each shoot supports a defined marketing need — website refresh, campaign, collateral, or lease-up.
• Direct residents and Team Members with patience and warmth to produce natural, authentic images rather than staged stock-style scenes.
• Verify a signed media release is on file for every identifiable resident, family member, and Team Member before any image is captured or published.
• Deliver edited, color-corrected, correctly sized, and properly named final assets within committed turnaround timelines.

Video Production

• Produce video content including resident and family testimonials, Team Member spotlights, short-form social video, community tours, event recaps, and educational and thought-leadership pieces.
• Own the full production process: concept, pre-production planning, scheduling, lighting, audio, shooting, editing, color, graphics, captioning, and final delivery.
• Capture clean audio in occupied, active community environments and edit for accessibility, including accurate captions on all social video.
• Maintain and care for camera, lens, lighting, audio, gimbal, drone (where permitted and licensed), and 3D capture equipment; recommend equipment purchases and replacement.

Social Media & Digital Content

• Support messaging strategy and own publishing of social content across all community and corporate channels through SOCi.
• Maintain a portfolio-wide content calendar that balances corporate brand priorities with individual community needs, seasonal programming, and lease-up or census-recovery pushes.
• Coach community leaders and Life Enrichment Team Members on capturing usable everyday moments between professional visits, including simple phone-capture standards.
• Monitor comments, reviews, and messages in partnership with the Director of Marketing; route resident-care, family-concern, or reputational issues to the Executive Director and Regional leadership immediately and never respond to a care concern publicly.

Web, Blog & Thought Leadership Content

• Contribute to web page content, community pages, blog articles, thought leadership, and referral partner materials.
• Refresh community website galleries and virtual tours on a defined cycle so online presentation reflects the community as it is today.
• Support search visibility through accurate image naming, alt text, metadata, and current community information.

Brand & Digital Asset Management

• Build and maintain organized brand and media asset libraries in SharePoint with consistent folder structure, naming conventions, and permissions so every community and regional partner can self-serve approved assets.
• Maintain the media release and consent log, matched to assets, and remove or restrict any asset when consent is withdrawn or a resident moves out and consent terms require it.
• Maintain brand templates, logo files, color and typography standards, and usage guidance; act as the practical steward of visual brand consistency across the portfolio.
• Manage asset retention, versioning, and archival so the library stays current and usable rather than accumulating unusable volume.

Matterport 3D Tours & Floorplans

• Create Matterport LiDAR 3D tours and floorplans for communities, model apartments, and available units, and publish them to community websites and sales channels.
• Keep tours and floorplans current as apartments turn, models change, and renovations complete.
• Train Sales Team Members on using 3D tours and floorplans in the inquiry, tour, and follow-up process.

Community Partnership & Travel

• Coordinate shoot schedules with on-site teams well in advance, respecting dining, care, medication, and programming schedules so production never disrupts resident care or routine.
• Arrive prepared and self-sufficient; leave communities exactly as found, with equipment, cabling, and staging fully cleared.
• Build genuine relationships with Executive Directors, Sales Directors, Life Enrichment Directors, and Team Members so authentic stories are surfaced rather than manufactured.
• Travel regularly to community locations across the portfolio, with all travel expenses covered by Milestone.

Performance Measurement & Reporting

• Track content performance — reach, engagement, video completion, website and gallery traffic, tour requests, and lead source attribution — and report results monthly.
• Contribute to monthly and quarterly marketing reporting with clear, honest analysis of what content is driving inquiry and tour volume and what is not.
• Recommend and act on shifts in content mix, format, platform, and community focus based on performance and occupancy need.
• Maintain a production pipeline view so the Director of Marketing and regional partners always know what is shot, in edit, approved, and published.

Performance Metrics & Standards

The Multimedia Manager is evaluated on production output, brand and compliance discipline, and measurable contribution to inquiry and occupancy growth. Targets are set annually with the Director of Marketing and reviewed monthly.

Production & Quality Metrics

Metric

Target / Standard

Community Capture Cycle

Every community receives a full professional photo and video refresh on the approved annual cycle; lease-up, renovated, and census-priority communities prioritized.

Content Delivery Turnaround

Edited assets delivered within the committed turnaround for each project type; delivery dates communicated in advance and met.

Social Publishing Consistency

Approved posting cadence met for every community channel each month through SOCi, with zero extended dark periods.

3D Tour Currency

Matterport tours and floorplans current for every community and model apartment; refreshed after renovation or model change.

Asset Library Integrity

Assets named, tagged, filed, and permissioned to standard in SharePoint; any partner can locate approved assets without assistance.

Brand Consistency

Published content meets Milestone visual brand standards; zero off-brand publications on Milestone-controlled channels.

Engagement & Occupancy Impact Metrics

Metric

Target / Standard

Social Engagement Growth

Year-over-year growth in engagement and reach across community and corporate channels; growth tracked by community, not portfolio average only.

Video Performance

Video completion and engagement rates meet or exceed senior living category benchmarks; formats adjusted based on results.

Website & Gallery Traffic

Growth in community page, gallery, and 3D tour sessions following each content refresh.

Digital Lead Contribution

Measurable contribution to inquiry and tour volume from organic social, website, and 3D tour engagement.

Reputation & Reviews

Support for review volume and rating improvement in partnership with community and regional leadership.

Monthly Reporting

Complete, accurate, on-time monthly performance reporting to the Director of Marketing with clear recommendations.

Compliance, Privacy & Partnership Metrics

Metric

Target / Standard

Media Release Compliance

100% of identifiable residents, families, and Team Members in published content have a current signed media release on file; zero exceptions.

Privacy & Dignity Standards

Zero publications containing protected health information, care activity, resident room identifiers, or imagery inconsistent with resident dignity.

Operational Non-Disruption

Shoots scheduled and executed without disruption to care delivery, dining, medication passes, or programming.

Community Partnership Feedback

Positive feedback from Executive Directors and Sales Directors on preparation, professionalism, and responsiveness.

Vendor & Budget Management

Freelance and production spend managed within approved budget with documented scope and deliverables.

Escalation Discipline

Consent, privacy, reputational, and care-related concerns escalated same day, every time.

Required Education & Experience

• Three or more years of professional experience in multimedia production, content creation, or multi-location brand marketing required; bachelor's degree in film, photography, communications, marketing, journalism, or a related field preferred, or an equivalent combination of education and directly relevant experience.
• Strong portfolio demonstrating lifestyle, environmental, and people photography, plus produced video work.
• Demonstrated video production capability including shooting, editing, audio, and color grading in Premiere Pro or equivalent.
• Adobe Creative Suite proficiency, including Lightroom, Premiere Pro, and Photoshop; After Effects and Audition capability preferred.
• Demonstrated experience managing organic social content across multiple accounts or locations; experience with SOCi or a comparable multi-location social platform strongly preferred.
• Experience creating Matterport or comparable 3D/LiDAR virtual tours and floorplans preferred; Milestone will consider providing training and certification for an otherwise qualified candidate.
• Must be able and willing to travel regularly to community locations, hold a valid driver's license, and maintain an acceptable driving record.
• Senior living, healthcare, hospitality, or multi-location service brand experience strongly preferred; genuine interest in working with older adults required.

Essential Skills & Competencies

• Visual Storytelling: able to plan and execute a shoot that serves a defined marketing objective, and to produce authentic imagery of real people in real environments rather than staged scenes.
• People Skills & Presence: earns trust quickly with residents, families, and Team Members; directs with patience; knows when to lower the camera.
• Privacy & Consent Judgment: understands and honors consent, dignity, HIPAA-adjacent privacy expectations, and the sensitivity of memory care environments without needing to be reminded.
• Project & Asset Discipline: manages a multi-community production calendar, travel schedule, and asset library independently, and delivers on committed dates.
• Analytical Application: reads content performance data, draws honest conclusions, and adjusts content strategy toward what drives inquiry and occupancy.
• Brand Stewardship: protects and applies Milestone's visual identity consistently across corporate and community channels.
• Collaboration & Communication: partners effectively with community and regional leaders, communicates plans clearly in advance, and represents Marketing well on site.

Tools & Technology

Category

Platforms & Tools

Photo & Video

Professional camera bodies and lenses, lighting, audio, gimbal; Adobe Lightroom, Premiere Pro, Photoshop, After Effects, Audition

3D & Spatial

Matterport LiDAR capture, 3D tours, and floorplan generation

Social & Distribution

SOCi (multi-location publishing, engagement, and reporting); community and corporate social channels

Asset & Collaboration

Microsoft SharePoint, Teams, Outlook, Excel, PowerPoint; brand template libraries

Design & Layout

Canva and Adobe design tools for collateral, social graphics, and templates

Web & Reporting

Community website content management, gallery and virtual tour publishing, analytics and performance reporting

What You Get

Detail

Full Benefits Package

Medical, dental, vision, and retirement

Paid Travel

All community visits and production travel fully covered

Flexible Schedule

Results-first hybrid work model

Your Own Studio

Dedicated multimedia office with professional photo, video, and 3D capture equipment

Beyond the package: a clear creative mandate, direct influence on occupancy growth across the organization, and the chance to tell real stories about real people at a stage of life that is too often told badly.

Physical Demands

Working Conditions

Standing, walking, and moving through communities for extended periods

Hybrid role; Support Center based with regular multi-day travel to communities

Bending, stooping, kneeling, crouching, and reaching to capture shots

Occupied senior living environments; frequent interaction with residents, families, Team Members, and vendors

Lifting, carrying, and setting up equipment cases up to 50 lbs

Occasional early morning, evening, weekend, or event hours to capture community life as it happens

Sustained close visual and computer work for editing sessions

Possible exposure to communicable diseases; must follow all community infection prevention protocols

Driving and air travel; loading and unloading equipment

Indoor and outdoor shooting in varied weather, lighting, and noise conditions

Clear vision, color discrimination, hearing, and speech

Subject to schedule changes driven by resident care needs and community operations

Milestone Retirement Communities is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.

NOTE TO HUMAN RESOURCES: If additional essential functions or responsibilities are required by state or community need, please use the Job Description Addendum rather than modifying this document.

Note: All duties and responsibilities listed are considered essential job functions and are subject to possible modification to reasonably accommodate individuals with disabilities. This job description does not constitute an employment agreement between Milestone Retirement Communities and the Team Member, and is subject to change as the needs of the organization and the requirements of the position change.