Smyths Toys Superstores

Multimedia Content Creator - Galway

Smyths Toys Superstores  •  €35k/yr  •  Galway, IE (Onsite)  •  19 hours ago
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Job Description

Smyths Toys

Smyths Toys is one of the world's largest specialty retailers of children's toys. We operate both online, and via our physical retail stores, with hundreds of stores spread across Europe and the UK. We source our product range from an extensive array of UK, European, and international suppliers.

About the Role

Smyths Toys is looking for a Social Media Content Creator to join our Marketing team.

Salary - €35,000

Responsibilities

Key Responsibilities

  • Full end-to-end production and analysing of videos. This includes but not limited to; creative ideation, scripting, shooting, editing, publishing content, analysing and reporting.
  • Essential to be highly confident performing either side of the camera
  • You must live and breathe TikTok! Find and react quickly to trends, sounds, formats, and cultural moments
  • Astute knowledge of the platform's best practices
  • Guide key stakeholders on content performance and strategy
  • Communicate with buyers on what products are needed to be filmed.

Production & Shooting

  • Source products, props, and in-store locations for shoots
  • Travel to film content as required
  • Shoot high-quality vertical video using mobile
  • Highly confident performing in videos.
  • Direct colleagues or contributors where needed

Editing & Post-Production

  • Experienced CapCut user (or other mobile video editing tool) to edit videos, including captions, text overlays, sound, and pacing
  • Optimise edits for retention, hook strength, and platform performance
  • Maintain a consistent visual and tonal style

Publishing & Community

  • Upload, schedule, and publish content natively on TikTok
  • Write captions and apply relevant hashtags and sounds
  • Monitor comments and engagement where required

Performance & Reporting

  • Track and analyse content performance (views, watch time, engagement, retention)
  • Identify patterns in high-performing vs low-performing content
  • Report insights and recommendations back to senior stakeholders

The Ideal Candidate

Requirements

  • Experience creating and managing social media content – TikTok, Snapchat, Reels, YT Shorts
  • Strong video shooting and editing skills (mobile-first mindset essential)
  • Comfortable performing either side of the camera
  • Deep understanding of social media trends, formats, and algorithm behaviour
  • Comfortable working independently and owning projects end-to-end
  • Full driving licence (essential)
  • Willingness to travel for filming

Nice to Have

  • Experience working in retail, entertainment, or fast-paced consumer brands
  • Familiarity with TikTok analytics and reporting tools
  • Background in social-first content rather than traditional marketing

Benefits

  • A benefits package inclusive of:
  • 33 Days Annual Leave (inclusive of public holidays)
  • Defined Contribution Pension Scheme
  • Life Assurance Cover
  • Employee Assistance Programme
  • In-store discount
  • Company Maternity and Paternity Payments
  • Special Life-Event Gifts
  • Length of Service Awards
  • Bike to Work Scheme

Smyths Toys is an Equal Opportunities Employer

Smyths Toys Superstores

About Smyths Toys Superstores

Smyths Toys Superstores are a leading provider of children's entertainment products and trade from over 100 stores throughout the UK and Ireland.

Our stores are bursting with fun and excitement and offer the latest and greatest range of toys, video games, outdoor, baby, and pre-school products. We pride ourselves on offering the most competitive prices on the best possible selection of products and stock everything from dolls and action figures to baby products, video games and playsets.

As the fastest growing toy retailer in the UK, we recognise the importance of putting our customers first and aim to achieve this through offering the best service at the best possible prices, all served through our unique brand of fun. We know that the best way to deliver this service is through the strength of our staff and we are constantly on the lookout for new members to join our team.

In 2018 we acquired Toys R Us in Germany, Austria and Switzerland, adding a further 90 stores across central European. This brings our total number of stores across Ireland, the UK and Europe to over 200. There’s never been a better or more exciting time to join Smyths Toys.

We have a number of exciting job opportunities available which represent an excellent opportunity to join a highly successful and dynamic organisation with significant growth plans. Areas in which we recruit include Marketing, Buying, Logistics, IT, Customer Service, Accounting and Payroll functions, and Store Managers and Sales Assistants.

There is promotional potential in all roles and we are seeking employees who are passionate, have the ability to work hard and have a strong desire to understand how the retail business works.

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
Galway, IE
Year Founded
1987
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