Job Description

Multi-Unit General Manager – Optical Retail

30 years ago Dr. Barnes founded Eyemart Express to deliver everything a patient needs. It started with one friendly shop in Appleton, WI and has since expanded to over 245 in 42 states. Today, Eyemart Express is celebrated for promptly delivering quality eyewear at great prices, while maintaining great relationships with optometrists and local communities. We’re not like everyone else, with local labs in stores, eye exams and same-day delivery on glasses — our customers never miss a moment. Now, you can join one of the nation’s top optical retailers and get to improve lives by helping people see better.

Earning Potential: The earning potential for this role is competitive, inclusive of base pay ($73k-$76k) and incentives.

Under the direction of their District Manager and/or Regional Vice President, the Multi-Store General Manager will be responsible for ensuring that all customers who enter the stores are professionally assisted with the purchase of eyewear. The suggested schedule should apply equal time to each location in a given month. This is a leadership role, responsible for the enforcement of all Eyemart policies and procedures. A Multi-Store General Manager will perform sales, customer service, lab, and administrative work, in addition to ordering materials and supplies, inventory control, home office reporting, establishing and monitoring lab production, store sales, and quality goals. This role is also responsible for establishing store budgets and cost controls, human resource functions (recruiting, training, coaching, counseling, and termination), P&L control, A/R control, store facility maintenance, and for establishing and maintaining positive doctor relationships.

Duties and Responsibilities:

• Presence There must be a manager or designated lead associate on duty in the store at all times. This will require the Multi-Store General Manager to adjust the work schedule to manage competing priorities, and must be a visible and accessible presence to patients and employees in each location, each week. The scheduled opening manager must report to work at least 30 minutes prior to store opening and complete daily store opening process, including mandatory daily bank deposits. Saturdays are mandatory work day for management, unless otherwise approved by the Regional Vice President (RVP).
• Manage daily operations of Multiple Stores Working with your management and lead teams, the Multi-Unit manager will need to stay in constant contact Meet all Eyemart standards: sales production, pricing, inventory control, approval of all expenditures (frame orders, lens orders, lab and store supplies, etc.), doctor’s office production (where applicable), lab production, A/R collections, etc. Manage store employees; assign duties, establish performance standard and work schedules, hire, train, motivate, mentor, counsel, measure performance, and terminate when appropriate and with prior HR approval.
• Performance Management
  • Ensure that all employees use the “lifestyle” selling approach and explain product features and benefits to all customers, to ensure that the appropriate premium products are being sold. Then use a summary style close to review the sale and to build value in the sale, ensuring that all customers understand not only what they are purchasing, but the value of the purchase as well.
  • Train all staff to greet all customers upon their entering the store, and to begin assisting them within 2 minutes.
  • Develop leadership talent: Construct a talent bench to supply future growth. Ensure store associate training and development programs are executed including optical training, apprenticeships, sales training, lab certification and appropriate cross-training to support business needs.
  • Maintain store sales goals for multiple locations at or above company standards, seeking to maximize the store’s gross sales wherever possible.
  • O.D. Relations: Develop and maintain a professional relationship that fosters exemplary patient relationships and holistic care, while maintaining an independent relationship between the doctors office and optical.
  • Ensure proper workflow in store’s lab, partnering with the store’s Lab Manager to monitor status of all eyeglass jobs and ensure that all finished jobs meet Eyemart and ANSI standards, as well as patients’ expectations.
  • Patient Relations Ensure total patient satisfaction, and resolve any patient complaints and/or sales discrepancies. In partnership with home office management, process any refunds and approve in-store credits.
  • P&L Control Establish and monitor store budget, and manage within that budget when implementing staff pay rates, supply purchases, equipment repairs, and all other store expenses.
  • Reporting Establish and maintain the accuracy of all corporate reporting, to include payroll, sales data, daily closing reports, bank deposits, daily reconciliation, etc.
  • Eyemart Policies Act as Eyemart’s ambassador by following and enforcing all company policies and procedures. Enforce company and local policies and procedures.
  • Safety Train employees to follow OSHA and safety requirements, and maintain a safe retail and lab environment for employees and patients alike.
  • A/R Control Ensure that all collection policies and procedures are maintained and are effective, resulting in a 60-day turn around for collection of allowed payments.
  • Store Cleanliness / Maintenance Ensure that a quality medical / retail environment is maintained by the use of daily basic housekeeping duties which include but are not limited to: vacuuming, dusting, sweeping, mopping, wiping down surfaces, cleaning bathrooms, window washing, etc. With approval of district management, schedule periodic deep-cleaning (carpet, ductwork) and facility maintenance.
  • Inventory control For example: receiving stock, maintaining proper merchandising as per home office guidelines, monthly inventory, following proper remake procedures. Maintain current edit audit logs to prevent inventory loss, and follow and enforce company procedures for employee discounted purchases.

Education and Experience Requirements:

• Experience working in the optical industry is required
• Experience working in retail, customer service or sales
• Experience managing people is preferred
• High School Diploma or GED

Skills and Abilities:

• Ability to stand for prolonged periods of time (up to 8 hours per day per scheduled shift)
• Ability to occasionally stoop, bend, kneel, crouch, reach, and twist
• Ability to lift, carry, push, and/or pull up to approximately 45 lbs, on rare occasions aid in moving heavy lab equipment
• Must possess excellent hand-eye coordination and fine motor skills
• Must possess excellent finger and manual dexterity, control precision, steady hands/arms.
• Ability to operate basic office equipment
• Ability to communicate clearly and concisely, both orally and in writing.
• Ability to work effectively in tandem with direct reports and produce quality work while adhering to job flow schedule.
• Ability to correctly read and interpret prescription specifications and input into computer properly.
• Ability to multi-task in order to maintain acceptable job & customer flow in the store.
• Ability to reach and maintain acceptable production levels in the store overall.
• Ability to maintain store’s environment and equipment in a safe and organized manner.
• Ability to identify and solve problems, and facilitate problem-solving.
• Must have understanding of and ability to add and/or subtract positive and negative integers.
• Must possess time management skills.
• Ability to deal with stressful situations such as deadlines, rejected work, customer complaints, employees’ concerns, etc.
• Ability to work independently or with others.
• Ability to read, comprehend and follow procedures, protocols, and occasionally, technical manuals.
• Ability to correctly and completely fill out all assigned reporting forms in a timely manner
• Ability to prioritize and delegate store’s work load to meet changing priorities and deadlines.
• Ability to establish and maintain effective working relationships with direct reports.
• Ability to deal with constant interruptions, changes in work flow, changes in number of available direct reports, in a given day, and make sound managerial decisions in response.

Working Environment

• Work is performed primarily in retail store
• Environment often fast-paced and deadline-oriented, due to managing employees and also meeting customers’ expectations.
• Confined space with one or more employees at any given time.
• Exposure to dusts, fumes, glass and/or plastic lens particulates, standard chemicals found in optical lab (some of which may be caustic), metal alloy (solid and melted), moderately high levels of noise, fluorescent lighting, cleaning agents and electrical energy.