Job Description
About Us
Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on UA Manager to scale our mobile app subscriber base and drive sustainable growth.
The Job:
Paid Mobile App Acquisition Campaigns
- Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
- Allocate and optimise large budgets to maximise ROAS and user quality.
Creative & Funnel Optimisation
- Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
- Conduct A/B tests across ads, trials, onboarding, and pricing models.
Attribution & Measurement
- Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
- Analyse trial-to-paid conversion, retention, and CAC payback metrics.
Performance Monitoring & Reporting
- Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
- Present findings and recommendations to stakeholders.
Partnerships & Growth Initiatives
- Manage agency and platform relationships, leveraging beta programme access.
- Support App Store Optimisation (ASO) and organic acquisition strategies.
Requirements
The Person:
- 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).
- Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
- Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.
- Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
- Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.
- Fast executor with strong ownership mentality and clear communication skills.
Benefits
- Play a central role in scaling a global creative brand.
- Fully Remote with highly flexible hours.
- High-impact, high-ownership role, integrated within a lean, ambitious product team.
