Job Description
Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities
- Acquire new and high-quality players for the games in an efficient and profitable manner.
- Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
- Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
- Make recommendations on campaign enhancements including retargeting, bid automation, etc
- Improve performance by conducting A/B testing with new creatives and tools.
- Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
- Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.
Requirements
- BSc in Industrial Engineering, Economics, Business, Law (LL.B) or similar fields
- Exceptional analytical and quantitative skills, Strong Excel skills
- Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
- Fluent Verbal and Written English Skills required
Advantages
- Previous experience in a data driven environment
- Passion for mobile and casual gaming
- Understanding of mobile attribution
#LI-Hybrid
Advantages
None
Benefits
None
